Stock fact sheet · data as of
Cheer Holding, Inc. (CHR): fair value, margin of safety and Wheel Score
Communication Services · Advertising Agencies · China · Value
Is CHR undervalued?
CHR has a margin of safety of 100%: the stock closed at 1.55 on 16 Oct 2026 against a GLS average fair value of 395.55. 8 of the 8 valuation models that produced a number sit above the price. Our screens treat a discount this large as a strong starting point for a cash-secured put, not as a verdict - the fair value is a model output, and a wide gap can mean the models are missing something the market knows.
There is a wide gap between GLS Growth (46.27) and DCF (996.14). When the models are this far apart the "fair value" is really a range, and the margin of safety above should be read with that range in mind.
The nightly engine files CHR under Value: positive earnings at a P/E of 18 or less.
Nine valuation models for CHR
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | 996.14 | +64167% | Present value of the projected free cash flows, discounted at the cost of capital |
| Graham Number | 290.53 | +18644% | The most a defensive investor pays for the earnings and book value per share |
| Graham Growth | 850.75 | +54787% | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields |
| Lynch | 367.86 | +23633% | EPS × the earnings growth rate (PEG of 1), growth capped at 25% |
| GLS Growth | 46.27 | +2885% | EPS compounded ten years at the blended growth rate, discounted back at 15% a year |
| 10 Cap | 240.25 | +15400% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | 196.92 | +12605% | Eight years of compounded free cash flow: the price at which the business pays for itself |
| DDM | - | - | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend; no value tonight |
| EPV | 175.64 | +11232% | Earnings power value: current EPS capitalised at 9% with no growth |
| Zombie (liquidation) | 11.24 | +625% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 0.0000 | -100% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Cheer Holding, Inc. scores 7 of 9 on the Piotroski F-score, the nine yes/no tests of profitability, leverage and efficiency on the latest annual accounts - a strong reading that passes the Sunday Scan's "6 or more" rule with room to spare. A GLS Moat score of 2.6/10 is a weak reading: the ten-year history the score grades (revenue, EPS, book value, margins, cash flow, share count, ROIC) has not been steady, so the Moat part of the Wheel Score contributes little.
Returns on capital are moderate - ROIC 6.8%, ROE 6.9%, ROA 6.4% - with debt at 0.03 times equity and a free-cash-flow yield of 36.5%.
Cheer Holding, Inc. pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain.
Institutional ownership scores 5/10, insider activity 5/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 7 / 9 | ROIC | 6.8% |
|---|---|---|---|
| GLS Moat | 2.6 / 10 | ROE | 6.9% |
| Debt / equity | 0.03 | ROA | 6.4% |
| Free-cash-flow yield | 36.5% | Payout ratio | 0% |
| Institutions | 5 / 10 | Insiders · Congress | 5 · 5 / 10 |
Wheel Score 39: No options
No options are listed on Cheer Holding, Inc. in our nightly snapshot. The Wheel Score is therefore capped at 39 (it reads 39) and the stock is left out of every options screen; the fair value and health figures above are still useful for a plain stock position.
Volume runs at 25k shares a day on a market cap of $46M, with a beta of 0.87; the Stability part of the Wheel Score gives that 6 of 20.
| Part | Points | From | |
|---|---|---|---|
| Value | 25 / 25 | 100% margin of safety | |
| Health | 16 / 20 | Piotroski 7/9 | |
| Moat | 4 / 15 | moat 2.6/10 | |
| Premium | 0 / 20 | no option data | |
| Stability | 6 / 20 | 25k shares/day, $46M cap, beta 0.87 |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls; it is updated nightly and is not a recommendation. The walkthrough lesson shows how the score fits into a trade, start to finish.
Upcoming events
No upcoming earnings date is recorded for CHR in the nightly calendar.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Advertising Agencies
The 12 companies below are the closest to Cheer Holding, Inc. by market cap within the Advertising Agencies industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| GRSD Grandstand Limited | 1.36 | 69.43 | +98% | 40Weak | $48M |
| HFUS Hartford Great Health Corp. | 2.00 | 1.49 | -34% | 24No options | $50M |
| IZEA IZEA Worldwide, Inc. | 2.31 | - | - | 40Weak | $40M |
| MCHX Marchex, Inc. | 1.22 | - | - | 30Weak | $54M |
| HAFG Holistic Asset Finance Group Co., Ltd. | 0.3980 | 0.0331 | -1102% | 14No options | $30M |
| FLNT Fluent, Inc. | 2.66 | - | - | 24No options | $84M |
| SWAG Stran & Company, Inc. | 1.34 | 0.1343 | -898% | 16No options | $25M |
| ACCS ACCESS Newswire Inc. | 4.65 | 10.40 | +55% | 39No options | $18M |
| MOBQ Mobiquity Technologies, Inc. | 0.5200 | - | - | 19No options | $13M |
| TJGC TJGC Group Limited | 31.89 | - | - | 18No options | $163M |
| DLPN Dolphin Entertainment Inc. | 1.00 | - | - | 31Weak | $13M |
| CDLX Cardlytics, Inc. | 2.06 | - | - | 34Weak | $12M |
⚖ Compare CHR with 7 of them All Communication Services stocks →
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Start free See the Sunday ScanQuestions about CHR
Is CHR undervalued right now?
By the GLS models, yes: at 1.55 the stock is 100% below the average fair value of 395.55 (data as of 16 Oct 2026). Whether the discount is deserved is the question to research next.
What is the Wheel Score of CHR and what does it mean?
CHR has no listed options in our nightly snapshot, so it cannot be wheeled; its Wheel Score is capped at 39 and shown as "No options".
What is the GLS fair value for CHR?
395.55 per share as of 16 Oct 2026 - the simple average of the 8 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does Cheer Holding, Inc. report earnings next?
No upcoming earnings date is recorded for CHR in our calendar as of 16 Oct 2026; the Calendars page is refreshed every morning.
Does CHR have listed options, and how liquid are they?
No. The nightly options snapshot found no listed contracts on CHR, so the wheel strategy cannot be run on it and the Wheel Score is capped at 39.