Stock fact sheet · data as of
Cheer Holding, Inc. (CHR): fair value, margin of safety and Wheel Score
Ticker symbol CHR · Communication Services · Advertising Agencies · China · Class A ordinary shares · Value
CHR is Cheer Holding, Inc.'s Class A ordinary shares. The classes own the same business, share the same earnings report and trade within a few cents of each other; what differs is mainly the vote each share carries - the company's annual report sets out the voting rights.
Is CHR undervalued?
CHR has a margin of safety of 100%: the stock closed at 1.39 on 5 Nov 2026 against a GLS average fair value of 406.12. 8 of the 8 valuation models that produced a number sit above the price. Our scans treat a discount this large as a strong starting point for a cash-secured put, not as a verdict - the fair value is a model output, and a wide gap can mean the models are missing something the market knows.
There is a wide gap between GLS Growth (46.27) and DCF (1,080.70). When the models are this far apart the "fair value" is really a range, and the margin of safety above should be read with that range in mind.
Ranked against every other company we cover, CHR is clearly cheaper than it is fast-growing, so the nightly engine files it under Value (value score 99, growth score 22, out of 100).
Nine valuation models for CHR
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | 1,080.70 | +77648% | Present value of the projected free cash flows, discounted at the cost of capital |
| Graham Number | 290.53 | +20802% | The most a defensive investor pays for the earnings and book value per share |
| Graham Growth | 850.75 | +61105% | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields |
| Lynch | 367.86 | +26365% | EPS × the earnings growth rate (PEG of 1), growth capped at 25% |
| GLS Growth | 46.27 | +3229% | EPS compounded ten years at the blended growth rate, discounted back at 15% a year |
| 10 Cap | 240.25 | +17184% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | 196.92 | +14067% | Eight years of compounded free cash flow: the price at which the business pays for itself |
| DDM | - | - | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend; no value tonight |
| EPV | 175.64 | +12536% | Earnings power value: current EPS capitalised at 9% with no growth |
| Zombie (liquidation) | 11.24 | +709% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 0.0000 | -100% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Cheer Holding, Inc. scores 6 of 9 on the Piotroski F-score: a middling result that passes the "Piotroski 6 or more" Wheel Trade Filter. Some of the nine tests on profitability, leverage and efficiency are failed, so the accounts are worth a look before selling a put on the name. On durability CHR scores 6.9/10 on the GLS Moat - a middle reading; the Moat Score tab on the Quote page's Financials view shows which of the four parts hold it back.
Returns on capital are moderate - ROIC 6.8%, ROE 6.9%, ROA 6.4% - with debt at 0.03 times equity and a free-cash-flow yield of 40.7%.
Cheer Holding, Inc. pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain.
Institutional ownership scores 5/10, insider activity 5/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 6 / 9 | ROIC | 6.8% |
|---|---|---|---|
| GLS Moat | 6.9 / 10 | ROE | 6.9% |
| Debt / equity | 0.03 | ROA | 6.4% |
| Free-cash-flow yield | 40.7% | Payout ratio | 0% |
| Institutions | 5 / 10 | Insiders · Congress | 5 · 5 / 10 |
Wheel Score 35: No options
No options are listed on Cheer Holding, Inc. in our nightly snapshot, so it fails the first Wheel Trade Filter (options that actually trade) (it reads 35, under 70) and is left out of every options scan; the fair value and health figures above are still useful for a plain stock position.
Volume runs at 18k shares a day on a market cap of $41M, with a beta of 0.87; the Stability part of the Wheel Score rates that fair.
| Filter | Wheel Trade Filter | Result | Detail |
|---|---|---|---|
| 1 | Options that actually trade | Fails | no listed options |
| 2 | A real business, not a gamble | Passes | Profitable over the last twelve months - not a speculative stock, fund or note |
| 3 | Below fair value | Passes | Trading below the nine-model average fair value (margin of safety above 0) |
| 4 | Financially healthy | Passes | Piotroski F-score 6 or more out of 9 (a company with no score on file passes) |
| 5 | Can repay its debt | Passes | Long-term debt repaid from 3 years of operating cash flow or less (6 for real estate and utilities; banks and insurers are not judged on it) |
| 6 | No serious red flags | Passes | Red Flags score 60 or more out of 100 (earnings, margins, debt, analysts, filings and price checked the same way for every stock) |
| 7 | A premium worth selling | Fails | no implied volatility |
| 8 | Big enough | Fails | market cap $41M (under $1.0B) |
| 9 | Not a penny stock | Fails | price 1.39 (under $5) |
| How it ranks | Rating | From | |
|---|---|---|---|
| Value | Strong | 100% below fair value | |
| Premium | Weak | no option data | |
| Moat | Good | moat 6.9/10 | |
| Health | Good | Piotroski 6/9 | |
| Red Flags | Fair | not scored yet - half marks | |
| Option trading | Weak | no option volume data | |
| Stability | Fair | beta 0.87, $41M company |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls: a stock must pass all 9 Wheel Trade Filters to score 70, and the score then ranks the ones that pass; the Sunday Scan is the top 10. It is updated nightly and is not a recommendation. How the Wheel Score works · the walkthrough lesson shows how it fits into a trade, start to finish.
Upcoming events
No upcoming earnings date is recorded for CHR in the nightly calendar.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Advertising Agencies
The 12 companies below are the closest to Cheer Holding, Inc. by market cap within the Advertising Agencies industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| IZEA IZEA Worldwide, Inc. | 2.34 | - | - | 8Weak | $40M |
| HFUS Hartford Great Health Corp. | 2.00 | 1.49 | -34% | 14No options | $50M |
| MCHX Marchex, Inc. | 1.37 | - | - | 8Weak | $54M |
| GRSD Grandstand Limited | 0.8500 | 72.34 | +99% | 28Weak | $30M |
| HAFG Holistic Asset Finance Group Co., Ltd. | 0.3980 | 0.0331 | -1102% | 14No options | $30M |
| SWAG Stran & Company, Inc. | 1.31 | 0.1343 | -876% | 13No options | $24M |
| STFS Star Fashion Culture Holdings Limited | 5.45 | 4.15 | -31% | 14No options | $72M |
| FLNT Fluent, Inc. | 3.39 | - | - | 11No options | $107M |
| ACCS ACCESS Newswire Inc. | 3.58 | 10.97 | +67% | 31No options | $14M |
| CDLX Cardlytics, Inc. | 2.19 | - | - | 11Weak | $13M |
| MOBQ Mobiquity Technologies, Inc. | 0.4100 | - | - | 7No options | $13M |
| DLPN Dolphin Entertainment Inc. | 0.9350 | - | - | 9Weak | $12M |
⚖ Compare CHR with 7 of them All Communication Services stocks →
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Start free See the Sunday ScanQuestions about CHR
What kind of share is CHR?
CHR is Cheer Holding, Inc.'s Class A ordinary shares. The classes own the same business, share the same earnings report and trade within a few cents of each other; what differs is mainly the vote each share carries - the company's annual report sets out the voting rights.
Is CHR undervalued right now?
By the GLS models, yes: at 1.39 the stock is 100% below the average fair value of 406.12 (data as of 5 Nov 2026). Whether the discount is deserved is the question to research next.
What is the Wheel Score of CHR and what does it mean?
CHR has no listed options in our nightly snapshot, so it cannot be wheeled; it fails the first Wheel Trade Filter (options that actually trade), stays under 70 and is shown as "No options".
What is the GLS fair value for CHR?
406.12 per share as of 5 Nov 2026 - the simple average of the 8 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does Cheer Holding, Inc. report earnings next?
No upcoming earnings date is recorded for CHR in our calendar as of 5 Nov 2026; the Calendars page is refreshed every morning.
Does CHR have listed options, and how liquid are they?
No. The nightly options snapshot found no listed contracts on CHR, so the wheel strategy cannot be run on it and the Wheel Score stays under 70.