Stock fact sheet · data as of
The Clorox Company (CLX): fair value, margin of safety and Wheel Score
Consumer Defensive · Household & Personal Products · United States · High Yield Income
Is CLX undervalued?
The Clorox Company (CLX) closed at 86.20 on 16 Oct 2026, close to the GLS average fair value of 94.06 (8.4% below fair value). 3 of the 9 models that produced a number sit above the price, 6 below - the market and our models roughly agree. With little margin of safety either way, the case for or against the stock rests on the quality numbers and the option premium rather than on price.
There is a wide gap between Graham Number (8.95) and DCF (386.09). When the models are this far apart the "fair value" is really a range, and the margin of safety above should be read with that range in mind.
The nightly engine files CLX under High Yield Income: a dividend yield above 4%.
Nine valuation models for CLX
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | 386.09 | +348% | Present value of the projected free cash flows, discounted at the cost of capital |
| Graham Number | 8.95 | -90% | The most a defensive investor pays for the earnings and book value per share |
| Graham Growth | 101.47 | +18% | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields |
| Lynch | 31.40 | -64% | EPS × the earnings growth rate (PEG of 1), growth capped at 25% |
| GLS Growth | 18.52 | -79% | EPS compounded ten years at the blended growth rate, discounted back at 15% a year |
| 10 Cap | 107.19 | +24% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | 66.22 | -23% | Eight years of compounded free cash flow: the price at which the business pays for itself |
| DDM | 73.13 | -15% | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend |
| EPV | 53.56 | -38% | Earnings power value: current EPS capitalised at 9% with no growth |
| Zombie (liquidation) | -47.28 | -155% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 91.43 | +6% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
The Clorox Company scores 5 of 9 on the Piotroski F-score: a middling result that falls one point short of the Sunday Scan's "6 or more" rule. Some of the nine tests on profitability, leverage and efficiency are failed, so the accounts are worth a look before selling a put on the name. A GLS Moat score of 3.8/10 is a weak reading: the ten-year history the score grades (revenue, EPS, book value, margins, cash flow, share count, ROIC) has not been steady, so the Moat part of the Wheel Score contributes little.
Returns on capital are moderate - ROIC 10.5%, ROE 652.2%, ROA 7.5% - with debt at 61.33 times equity and a free-cash-flow yield of 3.9%. Debt of 61.33 times equity is on the high side for the sector and is worth checking against the cash flow before treating the stock as a long-term hold.
The dividend yield is high at 5.77% (payout ratio 103%) - a payout above 100% of earnings, which is not covered by profits. A yield this size is often the market's way of pricing a risk to the payout, so the health score and cash flow matter more than usual. Revenue comes mainly from Health and Wellness 44%, Household 27%, Rest of world 14% (quarter Q4 FY2026).
Institutional ownership scores 10/10, insider activity 10/10 and Congressional trading 1/10 on the GLS smart-money scales; the last recorded insider buy was on 23 Sep 2026.
| Piotroski F-score | 5 / 9 | ROIC | 10.5% |
|---|---|---|---|
| GLS Moat | 3.8 / 10 | ROE | 652.2% |
| Debt / equity | 61.33 | ROA | 7.5% |
| Free-cash-flow yield | 3.9% | Payout ratio | 103% |
| Institutions | 10 / 10 | Insiders · Congress | 10 · 1 / 10 |
Wheel Score 73: Good
With a Wheel Score of 73 - the Good band - The Clorox Company clears the Sunday Scan's "70 or higher" rule. The parts: Value 16/25, Health 11/20, Moat 6/15, Premium 20/20, Stability 20/20; Moat (6/15) scores lowest.
Implied volatility is 41% on the near-the-money contracts 20-60 days out - inside the 35-60% range the Wheel Score pays full marks for: enough premium to be worth selling, not so much that the risk is unpaid. The option chain is deep: 106,456 contracts of open interest across all expiries, which means tight fills at most strikes.
Volume runs at 3.1M shares a day on a market cap of $10.4B, with a beta of 0.57 - a low beta, so day-to-day moves are smaller than the market's; the Stability part of the Wheel Score gives that 20 of 20.
| Part | Points | From | |
|---|---|---|---|
| Value | 16 / 25 | 8% margin of safety | |
| Health | 11 / 20 | Piotroski 5/9 | |
| Moat | 6 / 15 | moat 3.8/10 | |
| Premium | 20 / 20 | implied volatility 41% | |
| Stability | 20 / 20 | 3.1M shares/day, $10.4B cap, beta 0.57 |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls; it is updated nightly and is not a recommendation. The walkthrough lesson shows how the score fits into a trade, start to finish.
Upcoming events
The next earnings report is due on 2 Nov 2026 (after the close), 17 days away; a 30-45-day put sold today would expire after it, which is worth weighing against the premium. The shares go ex-dividend on 28 Oct 2026 (1.25 per share), so a covered call sold before then carries a small early-assignment risk around that date.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Household & Personal Products
The 12 companies below are the closest to The Clorox Company by market cap within the Household & Personal Products industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| ELF e.l.f. Beauty, Inc. | 116.11 | 43.29 | -168% | 52Fair | $6.9B |
| REYN Reynolds Consumer Products Inc. | 22.53 | 25.75 | +12% | 76Good | $4.7B |
| CHD Church & Dwight Co., Inc. | 103.08 | 60.01 | -72% | 59Fair | $24.5B |
| IPAR Inter Parfums, Inc. | 115.11 | 109.74 | -5% | 72Good | $3.7B |
| KMB Kimberly-Clark Corporation | 104.07 | 100.03 | -4% | 66Good | $34.6B |
| KVUE Kenvue Inc. | 18.67 | 14.90 | -25% | 59Fair | $35.9B |
| COTY Coty Inc. | 3.19 | 9.79 | +67% | 45Weak | $2.8B |
| EL The Estée Lauder Companies Inc. | 107.19 | 20.19 | -431% | 60Fair | $38.8B |
| NWL Newell Brands Inc. | 5.77 | 7.52 | +23% | 45Weak | $2.5B |
| SPB Spectrum Brands Holdings, Inc. | 77.04 | 140.40 | +45% | 80Prime | $1.8B |
| CL Colgate-Palmolive Company | 92.67 | 51.67 | -79% | 59Fair | $73.9B |
| ODD Oddity Tech Ltd. | 23.17 | 16.95 | -37% | 42Weak | $1.3B |
⚖ Compare CLX with 7 of them All Consumer Defensive stocks →
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Start free See the Sunday ScanQuestions about CLX
Is CLX undervalued right now?
Not meaningfully: at 86.20 the stock trades within a few percent of the GLS average fair value of 94.06 (8.4% below fair value, data as of 16 Oct 2026).
What is the Wheel Score of CLX and what does it mean?
CLX scores 73 out of 100 (Good). The Wheel Score blends the margin of safety (25 points), Piotroski health (20), the GLS moat (15), the option premium on offer (20) and trading stability (20) into one number that ranks stocks for the wheel strategy - selling cash-secured puts, then covered calls if assigned. 80 and above is Prime, 65-79 Good, 50-64 Fair, under 50 Weak.
What is the GLS fair value for CLX?
94.06 per share as of 16 Oct 2026 - the simple average of the 9 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does The Clorox Company report earnings next?
The next earnings report is due on 2 Nov 2026 (after the close), 17 days from the data date of 16 Oct 2026. The Calendars page lists every upcoming report with its time of day.
Does CLX have listed options, and how liquid are they?
Yes. The nightly snapshot found 378 listed contracts with 106,456 open interest across all expiries and implied volatility of 41% on the near-the-money contracts. The Options scanner lists the cash-secured put and covered call set-ups with premium and annualised yield worked out.