Stock fact sheet · data as of
Helen of Troy Limited (HELE): fair value, margin of safety and Wheel Score
Consumer Defensive · Household & Personal Products · United States · Speculative / Distressed
Is HELE undervalued?
At 29.53 (close of 16 Oct 2026), HELE trades 84% below the GLS average fair value of 182.15. That average comes from 1 models run on the latest filings, and 1 of them land above the current price. Margins of safety over 30% are the exception rather than the rule across the ~7,400 stocks we value each night, so the number earns Helen of Troy Limited the full Value points in the Wheel Score - and a closer look at what the market is pricing in.
Only 1 of the nine models produced a value (10 Cap); the others need a dividend, positive free cash flow or positive book value the company does not have yet, so the average rests on a narrow base.
The nightly engine files HELE under Speculative / Distressed - negative earnings or a Piotroski score of 3 or less - which caps its Wheel Score at 45 and keeps it out of the Sunday Scan.
Nine valuation models for HELE
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | - | - | Present value of the projected free cash flows, discounted at the cost of capital; no value tonight |
| Graham Number | - | - | The most a defensive investor pays for the earnings and book value per share; no value tonight |
| Graham Growth | - | - | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields; no value tonight |
| Lynch | - | - | EPS × the earnings growth rate (PEG of 1), growth capped at 25%; no value tonight |
| GLS Growth | - | - | EPS compounded ten years at the blended growth rate, discounted back at 15% a year; no value tonight |
| 10 Cap | 182.15 | +517% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | - | - | Eight years of compounded free cash flow: the price at which the business pays for itself; no value tonight |
| DDM | - | - | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend; no value tonight |
| EPV | - | - | Earnings power value: current EPS capitalised at 9% with no growth; no value tonight |
| Zombie (liquidation) | -19.32 | -165% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 27.00 | -9% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Financial health is average - HELE passes 5 of the nine Piotroski tests, which falls one point short of the Sunday Scan's "6 or more" rule. The Financials tab on the Quote page shows which tests fail. The GLS Moat score is low at 3.8 out of 10, which says the ten-year record of revenue, earnings, margins and returns on capital has been inconsistent - growth and shocks rather than steady compounding.
Returns on capital are thin or negative - ROIC -55.1%, ROE -112.6%, ROA -42.5% - with debt at 1.04 times equity and a free-cash-flow yield of 20.3%.
Helen of Troy Limited pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain. Revenue comes mainly from Beauty & Wellness 55%, Home & Outdoor 45% (quarter Q3 FY2026).
Institutional ownership scores 10/10, insider activity 5/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 5 / 9 | ROIC | -55.1% |
|---|---|---|---|
| GLS Moat | 3.8 / 10 | ROE | -112.6% |
| Debt / equity | 1.04 | ROA | -42.5% |
| Free-cash-flow yield | 20.3% | Payout ratio | 0% |
| Institutions | 10 / 10 | Insiders · Congress | 5 · 5 / 10 |
Wheel Score 45: Weak
HELE scores 45 out of 100 on the Wheel Score, in the Weak band (under 50), capped at 45 because the engine files it as Speculative / Distressed. Value 25/25, Health 11/20, Moat 6/15, Premium 19/20, Stability 13/20. The score is not a judgement on the company; it says the price, quality and premium do not line up for selling puts on it today.
Implied volatility is 64% on the near-the-money contracts 20-60 days out - above the 60% ceiling of the sweet spot. Premiums are large, but the Wheel Score tapers the Premium points (19 of 20) because volatility this high usually comes with a reason. Chain open interest is 19,969 contracts across all expiries - enough for the wheel at normal size.
Volume runs at 828k shares a day on a market cap of $691M, with a beta of 1.34 - a high beta, so the stock tends to move more than the market and a strike can be gapped through; the Stability part of the Wheel Score gives that 13 of 20.
| Part | Points | From | |
|---|---|---|---|
| Value | 25 / 25 | 84% margin of safety | |
| Health | 11 / 20 | Piotroski 5/9 | |
| Moat | 6 / 15 | moat 3.8/10 | |
| Premium | 19 / 20 | implied volatility 64% | |
| Stability | 13 / 20 | 828k shares/day, $691M cap, beta 1.34 |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls; it is updated nightly and is not a recommendation. The walkthrough lesson shows how the score fits into a trade, start to finish.
Upcoming events
The next earnings report is due on 14 Jan 2027, 90 days away - outside the window of a 30-45-day put sold today.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Household & Personal Products
The 12 companies below are the closest to Helen of Troy Limited by market cap within the Household & Personal Products industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| HNST The Honest Company, Inc. | 5.12 | 9.77 | +48% | 45Weak | $549M |
| MAGN Magnera Corp | 11.25 | 68.90 | +84% | 45Weak | $403M |
| EPC Edgewell Personal Care Company | 28.10 | 29.66 | +5% | 45Weak | $1.3B |
| ODD Oddity Tech Ltd. | 23.17 | 16.95 | -37% | 42Weak | $1.3B |
| PRE Prenetics Global Limited | 20.60 | - | - | 41Weak | $353M |
| SPB Spectrum Brands Holdings, Inc. | 77.04 | 140.40 | +45% | 80Prime | $1.8B |
| NUS Nu Skin Enterprises, Inc. | 5.21 | 17.73 | +71% | 45Weak | $254M |
| ACU Acme United Corporation | 61.96 | 69.44 | +11% | 39No options | $238M |
| YSG Yatsen Holding Limited | 2.50 | - | - | 45Weak | $235M |
| NWL Newell Brands Inc. | 5.77 | 7.52 | +23% | 45Weak | $2.5B |
| COTY Coty Inc. | 3.19 | 9.79 | +67% | 45Weak | $2.8B |
| OLVI Oliveda International, Inc. | 0.2020 | - | - | 20No options | $130M |
⚖ Compare HELE with 7 of them All Consumer Defensive stocks →
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Start free See the Sunday ScanQuestions about HELE
Is HELE undervalued right now?
By the GLS models, yes: at 29.53 the stock is 84% below the average fair value of 182.15 (data as of 16 Oct 2026). Whether the discount is deserved is the question to research next.
What is the Wheel Score of HELE and what does it mean?
HELE scores 45 out of 100 (Weak). The Wheel Score blends the margin of safety (25 points), Piotroski health (20), the GLS moat (15), the option premium on offer (20) and trading stability (20) into one number that ranks stocks for the wheel strategy - selling cash-secured puts, then covered calls if assigned. 80 and above is Prime, 65-79 Good, 50-64 Fair, under 50 Weak.
What is the GLS fair value for HELE?
182.15 per share as of 16 Oct 2026 - the simple average of the 1 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does Helen of Troy Limited report earnings next?
The next earnings report is due on 14 Jan 2027, 90 days from the data date of 16 Oct 2026. The Calendars page lists every upcoming report with its time of day.
Does HELE have listed options, and how liquid are they?
Yes. The nightly snapshot found 174 listed contracts with 19,969 open interest across all expiries and implied volatility of 64% on the near-the-money contracts. The Options scanner lists the cash-secured put and covered call set-ups with premium and annualised yield worked out.