Stock fact sheet · data as of
Playboy, Inc. (PLBY): fair value, margin of safety and Wheel Score
Consumer Cyclical · Specialty Retail · United States · Blend
Is PLBY undervalued?
PLBY closed at 0.9900 on 16 Oct 2026, more than 30% above the GLS average fair value of 0.1048. Only 0 of the 7 models that produced a value sit above the price. By our models the shares are priced well beyond what the filed earnings, cash flow and book value support; the Sunday Scan drops names like this at the "below fair value" rule.
There is a wide gap between EPV (0.0274) and Payback Time (0.1983). When the models are this far apart the "fair value" is really a range, and the margin of safety above should be read with that range in mind.
The nightly engine files PLBY under Blend.
Nine valuation models for PLBY
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | - | - | Present value of the projected free cash flows, discounted at the cost of capital; no value tonight |
| Graham Number | 0.1033 | -90% | The most a defensive investor pays for the earnings and book value per share |
| Graham Growth | 0.1411 | -86% | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields |
| Lynch | 0.0617 | -94% | EPS × the earnings growth rate (PEG of 1), growth capped at 25% |
| GLS Growth | 0.0786 | -92% | EPS compounded ten years at the blended growth rate, discounted back at 15% a year |
| 10 Cap | 0.1230 | -88% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | 0.1983 | -80% | Eight years of compounded free cash flow: the price at which the business pays for itself |
| DDM | - | - | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend; no value tonight |
| EPV | 0.0274 | -97% | Earnings power value: current EPS capitalised at 9% with no growth |
| Zombie (liquidation) | -1.74 | -276% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 12.63 | +1176% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Playboy, Inc. scores 7 of 9 on the Piotroski F-score, the nine yes/no tests of profitability, leverage and efficiency on the latest annual accounts - a strong reading that passes the Sunday Scan's "6 or more" rule with room to spare. A GLS Moat score of 1.4/10 is a weak reading: the ten-year history the score grades (revenue, EPS, book value, margins, cash flow, share count, ROIC) has not been steady, so the Moat part of the Wheel Score contributes little.
Returns on capital are thin or negative - ROIC -5.9%, ROE -69.0%, ROA -4.3% - with debt at 10.69 times equity and a free-cash-flow yield of 1.2%. Debt of 10.69 times equity is on the high side for the sector and is worth checking against the cash flow before treating the stock as a long-term hold.
Playboy, Inc. pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain. Revenue comes mainly from Trademark Licensing 94%, Consumer Products 6% (quarter Q2 FY2026).
Institutional ownership scores 4/10, insider activity 1/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 7 / 9 | ROIC | -5.9% |
|---|---|---|---|
| GLS Moat | 1.4 / 10 | ROE | -69.0% |
| Debt / equity | 10.69 | ROA | -4.3% |
| Free-cash-flow yield | 1.2% | Payout ratio | 0% |
| Institutions | 4 / 10 | Insiders · Congress | 1 · 5 / 10 |
Wheel Score 33: Weak
With a Wheel Score of 33 Playboy, Inc. sits in the Weak band. The parts - Value 0/25, Health 16/20, Moat 2/15, Premium 5/20, Stability 10/20 - show where: Value (0/25) scores lowest.
Implied volatility is 205%, far above the range the wheel strategy is built for. The premium looks generous; the Wheel Score gives it only 5 of 20 Premium points because moves of that size can blow through any strike. Chain open interest is 19,300 contracts across all expiries - enough for the wheel at normal size.
Volume runs at 1.1M shares a day on a market cap of $119M, with a beta of 1.97 - a high beta, so the stock tends to move more than the market and a strike can be gapped through; the Stability part of the Wheel Score gives that 10 of 20.
| Part | Points | From | |
|---|---|---|---|
| Value | 0 / 25 | -845% margin of safety | |
| Health | 16 / 20 | Piotroski 7/9 | |
| Moat | 2 / 15 | moat 1.4/10 | |
| Premium | 5 / 20 | implied volatility 205% | |
| Stability | 10 / 20 | 1.1M shares/day, $119M cap, beta 1.97 |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls; it is updated nightly and is not a recommendation. The walkthrough lesson shows how the score fits into a trade, start to finish.
Upcoming events
The next earnings report is due on 11 Nov 2026 (after the close), 26 days away; a 30-45-day put sold today would expire after it, which is worth weighing against the premium.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Specialty Retail
The 12 companies below are the closest to Playboy, Inc. by market cap within the Specialty Retail industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| NXH Neighborhood Intelligence, Inc. Common Stock | 1.71 | - | - | 33Weak | $117M |
| WCRS Western Capital Resources, Inc. | 13.62 | 37.07 | +63% | 39No options | $124M |
| ECXJ CXJ Group Co., Limited | 1.29 | 0.0145 | -8796% | 18No options | $132M |
| ABLV Able View Inc. | 2.09 | 0.1746 | -1097% | 17No options | $103M |
| DIBS 1stdibs.com, Inc. | 4.28 | - | - | 45Weak | $144M |
| HTLM HomesToLife Ltd | 1.70 | 9.60 | +82% | 39No options | $152M |
| ONEW OneWater Marine Inc. | 9.60 | 34.54 | +72% | 45Weak | $160M |
| GRWG GrowGeneration Corp. | 1.49 | - | - | 32Weak | $88M |
| FLWS 1-800-FLOWERS.COM, Inc. | 2.86 | - | - | 44Weak | $183M |
| CHPT ChargePoint Holdings, Inc. | 7.23 | - | - | 45Weak | $194M |
| BARK BARK, Inc. | 7.84 | - | - | 29Weak | $71M |
| BZUN Baozun Inc. | 3.67 | 111.17 | +97% | 45Weak | $213M |
⚖ Compare PLBY with 7 of them All Consumer Cyclical stocks →
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Start free See the Sunday ScanQuestions about PLBY
Is PLBY undervalued right now?
No: at 0.9900 the stock trades 845% above the GLS average fair value of 0.1048 (data as of 16 Oct 2026), well beyond what trailing earnings, cash flow and book value support.
What is the Wheel Score of PLBY and what does it mean?
PLBY scores 33 out of 100 (Weak). The Wheel Score blends the margin of safety (25 points), Piotroski health (20), the GLS moat (15), the option premium on offer (20) and trading stability (20) into one number that ranks stocks for the wheel strategy - selling cash-secured puts, then covered calls if assigned. 80 and above is Prime, 65-79 Good, 50-64 Fair, under 50 Weak.
What is the GLS fair value for PLBY?
0.1048 per share as of 16 Oct 2026 - the simple average of the 7 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does Playboy, Inc. report earnings next?
The next earnings report is due on 11 Nov 2026 (after the close), 26 days from the data date of 16 Oct 2026. The Calendars page lists every upcoming report with its time of day.
Does PLBY have listed options, and how liquid are they?
Yes. The nightly snapshot found 38 listed contracts with 19,300 open interest across all expiries and implied volatility of 205% on the near-the-money contracts. The Options scanner lists the cash-secured put and covered call set-ups with premium and annualised yield worked out.