Stock fact sheet · data as of
Purple Innovation, Inc. (PRPL): fair value, margin of safety and Wheel Score
Consumer Cyclical · Furnishings, Fixtures & Appliances · United States · Speculative / Distressed
Is PRPL undervalued?
Purple Innovation, Inc. (PRPL) closed at 1.90 on 16 Oct 2026. None of the nine GLS valuation models produced a positive value for the stock - the company lost money over the last twelve months, EPS -11.19, it pays no dividend and its debts exceed what its assets would fetch - so there is no GLS average fair value and no margin of safety to report. The quality, option and event numbers below still apply; the Quote page's Wall Street View shows what analysts expect instead.
The nightly engine files PRPL under Speculative / Distressed - negative earnings or a Piotroski score of 3 or less - which caps its Wheel Score at 45 and keeps it out of the Sunday Scan.
Nine valuation models for PRPL
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | - | - | Present value of the projected free cash flows, discounted at the cost of capital; no value tonight |
| Graham Number | - | - | The most a defensive investor pays for the earnings and book value per share; no value tonight |
| Graham Growth | - | - | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields; no value tonight |
| Lynch | - | - | EPS × the earnings growth rate (PEG of 1), growth capped at 25%; no value tonight |
| GLS Growth | - | - | EPS compounded ten years at the blended growth rate, discounted back at 15% a year; no value tonight |
| 10 Cap | - | - | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10%; no value tonight |
| Payback Time | - | - | Eight years of compounded free cash flow: the price at which the business pays for itself; no value tonight |
| DDM | - | - | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend; no value tonight |
| EPV | - | - | Earnings power value: current EPS capitalised at 9% with no growth; no value tonight |
| Zombie (liquidation) | -43.47 | -2388% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 2.87 | +51% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Financial health is weak: PRPL passes 4 of the nine Piotroski tests. Our screens drop the stock at the health rule; a low score is often the reason a stock looks cheap on the valuation models. The GLS Moat score is low at 0.9 out of 10, which says the ten-year record of revenue, earnings, margins and returns on capital has been inconsistent - growth and shocks rather than steady compounding.
Returns on capital are thin or negative - ROIC -29.4%, ROE 173.2%, ROA -17.4% - with debt at -6.88 times equity and negative free cash flow.
Purple Innovation, Inc. pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain. Revenue comes mainly from Product 100% (quarter Q3 FY2024).
Institutional ownership scores 7/10, insider activity 10/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 4 / 9 | ROIC | -29.4% |
|---|---|---|---|
| GLS Moat | 0.9 / 10 | ROE | 173.2% |
| Debt / equity | -6.88 | ROA | -17.4% |
| Free-cash-flow yield | -117.4% | Payout ratio | 0% |
| Institutions | 7 / 10 | Insiders · Congress | 10 · 5 / 10 |
Wheel Score 33: Weak
PRPL scores 33 out of 100 on the Wheel Score, in the Weak band (under 50). Value 13/25, Health 9/20, Moat 1/15, Premium 5/20, Stability 5/20. The score is not a judgement on the company; it says the price, quality and premium do not line up for selling puts on it today.
Implied volatility is 492%, far above the range the wheel strategy is built for. The premium looks generous; the Wheel Score gives it only 5 of 20 Premium points because moves of that size can blow through any strike. Chain open interest is 2,086 contracts across all expiries - enough for the wheel at normal size.
Volume runs at 20k shares a day on a market cap of $8M, with a beta of 1.45 - a high beta, so the stock tends to move more than the market and a strike can be gapped through; the Stability part of the Wheel Score gives that 5 of 20.
| Part | Points | From | |
|---|---|---|---|
| Value | 13 / 25 | 0% margin of safety | |
| Health | 9 / 20 | Piotroski 4/9 | |
| Moat | 1 / 15 | moat 0.9/10 | |
| Premium | 5 / 20 | implied volatility 492% | |
| Stability | 5 / 20 | 20k shares/day, $8M cap, beta 1.45 |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls; it is updated nightly and is not a recommendation. The walkthrough lesson shows how the score fits into a trade, start to finish.
Upcoming events
The next earnings report is due on 3 Nov 2026, 18 days away; a 30-45-day put sold today would expire after it, which is worth weighing against the premium.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Furnishings, Fixtures & Appliances
The 12 companies below are the closest to Purple Innovation, Inc. by market cap within the Furnishings, Fixtures & Appliances industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| SNTW Summit Networks Inc. | 0.1310 | - | - | 23No options | $9M |
| DGIX Dyna Group International Inc. | 0.8600 | 1,255.38 | +100% | 39No options | $7M |
| ATER Aterian, Inc. | 0.5860 | - | - | 27Weak | $6M |
| DXYN The Dixie Group, Inc. | 0.3900 | 7.48 | +95% | 39No options | $5M |
| FGI FGI Industries Ltd. | 7.51 | 34.67 | +78% | 39No options | $15M |
| EFOI Energy Focus, Inc. | 2.86 | - | - | 20No options | $18M |
| CRWS Crown Crafts, Inc. | 2.43 | 9.23 | +74% | 51Fair | $26M |
| KEQU Kewaunee Scientific Corporation | 32.19 | 92.37 | +65% | 39No options | $93M |
| VIRC Virco Mfg. Corporation | 6.43 | 11.11 | +42% | 42Weak | $101M |
| VIOT Viomi Technology Co., Ltd | 1.51 | 15.11 | +90% | 39No options | $103M |
| COOK Traeger, Inc. | 46.04 | 435.57 | +89% | 39No options | $128M |
| HOFT Hooker Furnishings Corporation | 12.77 | 15.89 | +20% | 45Weak | $137M |
⚖ Compare PRPL with 7 of them All Consumer Cyclical stocks →
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Start free See the Sunday ScanQuestions about PRPL
Is PRPL undervalued right now?
The GLS models could not value PRPL (the company lost money over the last twelve months, EPS -11.19, it pays no dividend and its debts exceed what its assets would fetch), so there is no fair value or margin of safety to compare the price of 1.90 against.
What is the Wheel Score of PRPL and what does it mean?
PRPL scores 33 out of 100 (Weak). The Wheel Score blends the margin of safety (25 points), Piotroski health (20), the GLS moat (15), the option premium on offer (20) and trading stability (20) into one number that ranks stocks for the wheel strategy - selling cash-secured puts, then covered calls if assigned. 80 and above is Prime, 65-79 Good, 50-64 Fair, under 50 Weak.
What is the GLS fair value for PRPL?
None of the nine GLS models produced a positive value for PRPL (the company lost money over the last twelve months, EPS -11.19, it pays no dividend and its debts exceed what its assets would fetch), so there is no GLS fair value tonight.
When does Purple Innovation, Inc. report earnings next?
The next earnings report is due on 3 Nov 2026, 18 days from the data date of 16 Oct 2026. The Calendars page lists every upcoming report with its time of day.
Does PRPL have listed options, and how liquid are they?
Yes. The nightly snapshot found 12 listed contracts with 2,086 open interest across all expiries and implied volatility of 492% on the near-the-money contracts. The Options scanner lists the cash-secured put and covered call set-ups with premium and annualised yield worked out.