Stock fact sheet · data as of
Suja Life, Inc. (SUJA): fair value, margin of safety and Wheel Score
Consumer Defensive · Beverages - Non-Alcoholic · United States · Speculative / Distressed
Is SUJA undervalued?
At 11.94 (close of 16 Oct 2026), SUJA trades 76% over the GLS average fair value of 6.78, with 1 of 6 models above the price. The stock earns none of the Wheel Score's Value points at this price. That is a statement about price against trailing fundamentals, not about the company's prospects - the Wall Street View and the Growth tab on the Quote page carry the forward numbers.
There is a wide gap between EPV (2.09) and DCF (15.30). When the models are this far apart the "fair value" is really a range, and the margin of safety above should be read with that range in mind.
The nightly engine files SUJA under Speculative / Distressed - negative earnings or a Piotroski score of 3 or less - which caps its Wheel Score at 45 and keeps it out of the Sunday Scan.
Nine valuation models for SUJA
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | 15.30 | +28% | Present value of the projected free cash flows, discounted at the cost of capital |
| Graham Number | 4.57 | -62% | The most a defensive investor pays for the earnings and book value per share |
| Graham Growth | 10.74 | -10% | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields |
| Lynch | 4.69 | -61% | EPS × the earnings growth rate (PEG of 1), growth capped at 25% |
| GLS Growth | 3.26 | -73% | EPS compounded ten years at the blended growth rate, discounted back at 15% a year |
| 10 Cap | - | - | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10%; no value tonight |
| Payback Time | - | - | Eight years of compounded free cash flow: the price at which the business pays for itself; no value tonight |
| DDM | - | - | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend; no value tonight |
| EPV | 2.09 | -83% | Earnings power value: current EPS capitalised at 9% with no growth |
| Zombie (liquidation) | -13.64 | -214% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 25.00 | +109% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Suja Life, Inc. scores only 0 of 9 on the Piotroski F-score, which fails the Sunday Scan's "6 or more" rule. A reading this low means several of the basic tests - positive earnings, positive operating cash flow, falling debt, no new share issuance - are not met. A GLS Moat score of 3.4/10 is a weak reading: the ten-year history the score grades (revenue, EPS, book value, margins, cash flow, share count, ROIC) has not been steady, so the Moat part of the Wheel Score contributes little.
Returns on capital are thin or negative - ROIC -5.9%, ROE -65.3%, ROA -5.0% - with debt at 10.15 times equity and negative free cash flow. Debt of 10.15 times equity is on the high side for the sector and is worth checking against the cash flow before treating the stock as a long-term hold.
Suja Life, Inc. pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain.
Institutional ownership scores 5/10, insider activity 10/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 0 / 9 | ROIC | -5.9% |
|---|---|---|---|
| GLS Moat | 3.4 / 10 | ROE | -65.3% |
| Debt / equity | 10.15 | ROA | -5.0% |
| Free-cash-flow yield | -6.5% | Payout ratio | 0% |
| Institutions | 5 / 10 | Insiders · Congress | 10 · 5 / 10 |
Wheel Score 14: No options
No options are listed on Suja Life, Inc. in our nightly snapshot. The Wheel Score is therefore capped at 39 (it reads 14) and the stock is left out of every options screen; the fair value and health figures above are still useful for a plain stock position.
Volume runs at 300k shares a day on a market cap of $284M, with a beta of 0.23 - a low beta, so day-to-day moves are smaller than the market's; the Stability part of the Wheel Score gives that 9 of 20.
| Part | Points | From | |
|---|---|---|---|
| Value | 0 / 25 | -76% margin of safety | |
| Health | 0 / 20 | Piotroski 0/9 | |
| Moat | 5 / 15 | moat 3.4/10 | |
| Premium | 0 / 20 | no option data | |
| Stability | 9 / 20 | 300k shares/day, $284M cap, beta 0.23 |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls; it is updated nightly and is not a recommendation. The walkthrough lesson shows how the score fits into a trade, start to finish.
Upcoming events
No upcoming earnings date is recorded for SUJA in the nightly calendar.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Beverages - Non-Alcoholic
The 12 companies below are the closest to Suja Life, Inc. by market cap within the Beverages - Non-Alcoholic industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| BUDA Buda Juice Inc. | 7.74 | 8.50 | +9% | 30No options | $97M |
| ZVIA Zevia PBC | 1.19 | 4.35 | +73% | 45Weak | $86M |
| JSDA Jones Soda Co. | 0.2620 | - | - | 25No options | $33M |
| FIZZ National Beverage Corp. | 34.31 | 31.86 | -8% | 61Fair | $3.2B |
| COCO The Vita Coco Company, Inc. | 57.67 | 54.79 | -5% | 70Good | $3.3B |
| CFOO China Foods Holdings Ltd. | 1.05 | 4.12 | +75% | 39No options | $21M |
| PRMB Primo Brands Corporation | 18.78 | 14.56 | -29% | 59Fair | $6.8B |
| CELH Celsius Holdings, Inc. | 28.16 | 21.08 | -34% | 58Fair | $7.1B |
| BNKK Bonk, Inc. | 1.20 | - | - | 25No options | $10M |
| BRFH Barfresh Food Group Inc. | 0.5816 | - | - | 23No options | $9M |
| MOJO Equator Beverage Company | 0.8000 | 3.44 | +77% | 39No options | $8M |
| REED Reed's, Inc. | 0.5108 | - | - | 24No options | $6M |
⚖ Compare SUJA with 7 of them All Consumer Defensive stocks →
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Start free See the Sunday ScanQuestions about SUJA
Is SUJA undervalued right now?
No: at 11.94 the stock trades 76% above the GLS average fair value of 6.78 (data as of 16 Oct 2026), well beyond what trailing earnings, cash flow and book value support.
What is the Wheel Score of SUJA and what does it mean?
SUJA has no listed options in our nightly snapshot, so it cannot be wheeled; its Wheel Score is capped at 39 and shown as "No options".
What is the GLS fair value for SUJA?
6.78 per share as of 16 Oct 2026 - the simple average of the 6 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does Suja Life, Inc. report earnings next?
No upcoming earnings date is recorded for SUJA in our calendar as of 16 Oct 2026; the Calendars page is refreshed every morning.
Does SUJA have listed options, and how liquid are they?
No. The nightly options snapshot found no listed contracts on SUJA, so the wheel strategy cannot be run on it and the Wheel Score is capped at 39.