Stock fact sheet · data as of
Cardlytics, Inc. (CDLX): fair value, margin of safety and Wheel Score
Ticker symbol CDLX · Communication Services · Advertising Agencies · United States · Speculative
Is CDLX undervalued?
At 2.19 (close of 5 Nov 2026), CDLX has no GLS fair value: every one of the nine models needs a positive input (the company lost money over the last twelve months, EPS -17.41, it pays no dividend and its debts exceed what its assets would fetch), so the margin of safety is blank and the Wheel Score cannot be computed. Our scans leave the stock out at the first filter. What can be said from the nightly row is below.
The nightly engine files CDLX under Speculative - it is losing money or its Piotroski health score is 3 or lower - which caps its Wheel Score at 45 and keeps it out of the Sunday Scan.
Nine valuation models for CDLX
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | - | - | Present value of the projected free cash flows, discounted at the cost of capital; no value tonight |
| Graham Number | - | - | The most a defensive investor pays for the earnings and book value per share; no value tonight |
| Graham Growth | - | - | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields; no value tonight |
| Lynch | - | - | EPS × the earnings growth rate (PEG of 1), growth capped at 25%; no value tonight |
| GLS Growth | - | - | EPS compounded ten years at the blended growth rate, discounted back at 15% a year; no value tonight |
| 10 Cap | - | - | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10%; no value tonight |
| Payback Time | - | - | Eight years of compounded free cash flow: the price at which the business pays for itself; no value tonight |
| DDM | - | - | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend; no value tonight |
| EPV | - | - | Earnings power value: current EPS capitalised at 9% with no growth; no value tonight |
| Zombie (liquidation) | -26.30 | -1301% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 1.00 | -54% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Cardlytics, Inc. scores only 4 of 9 on the Piotroski F-score, which fails the "Piotroski 6 or more" Wheel Trade Filter. A reading this low means several of the basic tests - positive earnings, positive operating cash flow, falling debt, no new share issuance - are not met. A GLS Moat score of 2.1/10 is a weak reading: the accounts do not show returns and margins that competitors have been unable to wear down, so the Moat part of the Wheel Score contributes little.
Returns on capital are thin or negative - ROIC -49.6%, ROE 1590.2%, ROA -36.2% - with debt at -33.08 times equity and negative free cash flow.
Cardlytics, Inc. pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain. Revenue comes mainly from Cost per Redemption 65%, Cost per Served Sales 32%, Cost Other 3% (quarter Q2 FY2026).
Institutional ownership scores 4/10, insider activity 2/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 4 / 9 | ROIC | -49.6% |
|---|---|---|---|
| GLS Moat | 2.1 / 10 | ROE | 1590.2% |
| Debt / equity | -33.08 | ROA | -36.2% |
| Free-cash-flow yield | -30.7% | Payout ratio | 0% |
| Institutions | 4 / 10 | Insiders · Congress | 2 · 5 / 10 |
Wheel Score 11: Weak
With a Wheel Score of 11 Cardlytics, Inc. sits in the Weak band. It fails filter 1, options that actually trade - options too quiet (93 open interest, 11 a day); and filter 2, a real business, not a gamble - speculative (a loss, or a weak Piotroski score); and filter 3, below fair value - trades right at our fair value; and filter 4, financially healthy - Piotroski 4/9 (under 6); and filter 5, can repay its debt - 22.5 years to repay its debt (over 3); and filter 6, no serious red flags - Red Flags score 55 (under 60); and filter 7, a premium worth selling - no implied volatility; and filter 8, big enough - market cap $13M (under $1.0B); and filter 9, not a penny stock - price 2.19 (under $5); Value (weak) is its weakest part.
No implied volatility is recorded for CDLX - the nightly snapshot found no near-the-money contracts 20-60 days out - so it fails the Wheel Trade Filter on premium. Chain open interest is thin - 93 contracts across every expiry - so fills at a fair price are not guaranteed; a 30-45-day put may not exist at a usable strike.
Volume runs at 55k shares a day on a market cap of $13M, with a beta of 0.71 - a low beta, so day-to-day moves are smaller than the market's; the Stability part of the Wheel Score rates that fair.
| Filter | Wheel Trade Filter | Result | Detail |
|---|---|---|---|
| 1 | Options that actually trade | Fails | options too quiet (93 open interest, 11 a day) |
| 2 | A real business, not a gamble | Fails | speculative (a loss, or a weak Piotroski score) |
| 3 | Below fair value | Fails | trades right at our fair value |
| 4 | Financially healthy | Fails | Piotroski 4/9 (under 6) |
| 5 | Can repay its debt | Fails | 22.5 years to repay its debt (over 3) |
| 6 | No serious red flags | Fails | Red Flags score 55 (under 60) |
| 7 | A premium worth selling | Fails | no implied volatility |
| 8 | Big enough | Fails | market cap $13M (under $1.0B) |
| 9 | Not a penny stock | Fails | price 2.19 (under $5) |
| How it ranks | Rating | From | |
|---|---|---|---|
| Value | Weak | 0% below fair value | |
| Premium | Weak | no option data | |
| Moat | Weak | moat 2.1/10 | |
| Health | Fair | Piotroski 4/9 | |
| Red Flags | Weak | Red Flags score 55/100 | |
| Option trading | Weak | 11 contracts a day, 93 open interest | |
| Stability | Fair | beta 0.71, $13M company |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls: a stock must pass all 9 Wheel Trade Filters to score 70, and the score then ranks the ones that pass; the Sunday Scan is the top 10. It is updated nightly and is not a recommendation. How the Wheel Score works · the walkthrough lesson shows how it fits into a trade, start to finish.
Upcoming events
Cardlytics, Inc. reports earnings on 5 Nov 2026 (after the close) - inside the 14-day window the Sunday Scan avoids, because a put sold now would carry the report's gap risk.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Advertising Agencies
The 12 companies below are the closest to Cardlytics, Inc. by market cap within the Advertising Agencies industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
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|---|---|---|---|---|---|
| MOBQ Mobiquity Technologies, Inc. | 0.4100 | - | - | 7No options | $13M |
| DLPN Dolphin Entertainment Inc. | 0.9350 | - | - | 9Weak | $12M |
| ACCS ACCESS Newswire Inc. | 3.58 | 10.97 | +67% | 31No options | $14M |
| TULP Bloomia Holdings Inc. | 2.35 | 714.09 | +100% | 24No options | $11M |
| GMGZ Genuine Marketing Group Inc. | 0.1109 | - | - | 9No options | $11M |
| EDHL Everbright Digital Holding Limited Ordinary Shares | 6.05 | - | - | 14No options | $10M |
| CNFN CFN Enterprises Inc. | 0.9000 | - | - | 10No options | $9M |
| CRWE Crown Equity Holdings Inc. | 0.5110 | - | - | 9No options | $8M |
| SWAG Stran & Company, Inc. | 1.31 | 0.1343 | -876% | 13No options | $24M |
| HAFG Holistic Asset Finance Group Co., Ltd. | 0.3980 | 0.0331 | -1102% | 14No options | $30M |
| GRSD Grandstand Limited | 0.8500 | 72.34 | +99% | 28Weak | $30M |
| YDKG Yueda Digital Holding, Inc. | 0.9942 | 14.69 | +93% | 27No options | $6M |
⚖ Compare CDLX with 7 of them All Communication Services stocks →
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Start free See the Sunday ScanQuestions about CDLX
Is CDLX undervalued right now?
The GLS models could not value CDLX (the company lost money over the last twelve months, EPS -17.41, it pays no dividend and its debts exceed what its assets would fetch), so there is no fair value or margin of safety to compare the price of 2.19 against.
What is the Wheel Score of CDLX and what does it mean?
CDLX scores 11 out of 100 (Weak) - it fails Wheel Trade Filters 1, 2, 3, 4, 5, 6, 7, 8, 9. The Wheel Score ranks stocks for the wheel strategy - selling cash-secured puts, then covered calls if assigned - in two parts: the 9 pass/fail Wheel Trade Filters (busy options, a real business, below fair value, Piotroski 6 or more, debt it can repay, a Red Flags score of 60 or more, implied volatility of 25-80%, a $1 billion company, $5 a share) and a ranking of how strongly a stock passes on value, premium, moat, health, red flags, option trading and stability. A stock that fails any filter stays under 70; 70-84 is Good, 85 and above is Prime. The Sunday Scan is the top 10 that pass, sorted by Wheel Score.
What is the GLS fair value for CDLX?
None of the nine GLS models produced a positive value for CDLX (the company lost money over the last twelve months, EPS -17.41, it pays no dividend and its debts exceed what its assets would fetch), so there is no GLS fair value tonight.
When does Cardlytics, Inc. report earnings next?
The next earnings report is due on 5 Nov 2026 (after the close), 0 days from the data date of 5 Nov 2026. The Calendars page lists every upcoming report with its time of day.
Does CDLX have listed options, and how liquid are they?
Yes. The nightly snapshot found 8 listed contracts with 93 open interest across all expiries. The Options scanner lists the cash-secured put and covered call set-ups with premium and annualised yield worked out.