Stock fact sheet · data as of
Cardlytics, Inc. (CDLX): fair value, margin of safety and Wheel Score
Communication Services · Advertising Agencies · United States · Speculative / Distressed
Is CDLX undervalued?
At 2.06 (close of 16 Oct 2026), CDLX has no GLS fair value: every one of the nine models needs a positive input (the company lost money over the last twelve months, EPS -17.41, it pays no dividend and its debts exceed what its assets would fetch), so the margin of safety is blank and the Wheel Score cannot be computed. Our screens leave the stock out at the first rule. What can be said from the nightly row is below.
The nightly engine files CDLX under Speculative / Distressed - negative earnings or a Piotroski score of 3 or less - which caps its Wheel Score at 45 and keeps it out of the Sunday Scan.
Nine valuation models for CDLX
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | - | - | Present value of the projected free cash flows, discounted at the cost of capital; no value tonight |
| Graham Number | - | - | The most a defensive investor pays for the earnings and book value per share; no value tonight |
| Graham Growth | - | - | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields; no value tonight |
| Lynch | - | - | EPS × the earnings growth rate (PEG of 1), growth capped at 25%; no value tonight |
| GLS Growth | - | - | EPS compounded ten years at the blended growth rate, discounted back at 15% a year; no value tonight |
| 10 Cap | - | - | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10%; no value tonight |
| Payback Time | - | - | Eight years of compounded free cash flow: the price at which the business pays for itself; no value tonight |
| DDM | - | - | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend; no value tonight |
| EPV | - | - | Earnings power value: current EPS capitalised at 9% with no growth; no value tonight |
| Zombie (liquidation) | -26.30 | -1377% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 1.00 | -51% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Cardlytics, Inc. scores only 4 of 9 on the Piotroski F-score, which fails the Sunday Scan's "6 or more" rule. A reading this low means several of the basic tests - positive earnings, positive operating cash flow, falling debt, no new share issuance - are not met. A GLS Moat score of 0.9/10 is a weak reading: the ten-year history the score grades (revenue, EPS, book value, margins, cash flow, share count, ROIC) has not been steady, so the Moat part of the Wheel Score contributes little.
Returns on capital are thin or negative - ROIC -49.6%, ROE 1590.2%, ROA -36.2% - with debt at -33.08 times equity and negative free cash flow.
Cardlytics, Inc. pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain. Revenue comes mainly from Cost per Redemption 65%, Cost per Served Sales 32%, Cost Other 3% (quarter Q2 FY2026).
Institutional ownership scores 4/10, insider activity 2/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 4 / 9 | ROIC | -49.6% |
|---|---|---|---|
| GLS Moat | 0.9 / 10 | ROE | 1590.2% |
| Debt / equity | -33.08 | ROA | -36.2% |
| Free-cash-flow yield | -32.7% | Payout ratio | 0% |
| Institutions | 4 / 10 | Insiders · Congress | 2 · 5 / 10 |
Wheel Score 34: Weak
With a Wheel Score of 34 Cardlytics, Inc. sits in the Weak band. The parts - Value 13/25, Health 9/20, Moat 1/15, Premium 5/20, Stability 6/20 - show where: Moat (1/15) scores lowest.
Implied volatility is 139%, far above the range the wheel strategy is built for. The premium looks generous; the Wheel Score gives it only 5 of 20 Premium points because moves of that size can blow through any strike. Chain open interest is 12,437 contracts across all expiries - enough for the wheel at normal size.
Volume runs at 27k shares a day on a market cap of $12M, with a beta of 0.71 - a low beta, so day-to-day moves are smaller than the market's; the Stability part of the Wheel Score gives that 6 of 20.
| Part | Points | From | |
|---|---|---|---|
| Value | 13 / 25 | 0% margin of safety | |
| Health | 9 / 20 | Piotroski 4/9 | |
| Moat | 1 / 15 | moat 0.9/10 | |
| Premium | 5 / 20 | implied volatility 139% | |
| Stability | 6 / 20 | 27k shares/day, $12M cap, beta 0.71 |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls; it is updated nightly and is not a recommendation. The walkthrough lesson shows how the score fits into a trade, start to finish.
Upcoming events
The next earnings report is due on 4 Nov 2026 (before the open), 19 days away; a 30-45-day put sold today would expire after it, which is worth weighing against the premium.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Advertising Agencies
The 12 companies below are the closest to Cardlytics, Inc. by market cap within the Advertising Agencies industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
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| CRWE Crown Equity Holdings Inc. | 0.5200 | - | - | 21No options | $8M |
| ACCS ACCESS Newswire Inc. | 4.65 | 10.40 | +55% | 39No options | $18M |
| SWAG Stran & Company, Inc. | 1.34 | 0.1343 | -898% | 16No options | $25M |
| KRKR 36Kr Holdings Inc. | 3.06 | 1.77 | -72% | 15No options | $5M |
| CNET ZW Data Action Technologies Inc. | 1.39 | - | - | 20No options | $5M |
| HAFG Holistic Asset Finance Group Co., Ltd. | 0.3980 | 0.0331 | -1102% | 14No options | $30M |
| YDKG Yueda Digital Holding, Inc. | 0.8438 | 14.69 | +94% | 39No options | $5M |
⚖ Compare CDLX with 7 of them All Communication Services stocks →
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Start free See the Sunday ScanQuestions about CDLX
Is CDLX undervalued right now?
The GLS models could not value CDLX (the company lost money over the last twelve months, EPS -17.41, it pays no dividend and its debts exceed what its assets would fetch), so there is no fair value or margin of safety to compare the price of 2.06 against.
What is the Wheel Score of CDLX and what does it mean?
CDLX scores 34 out of 100 (Weak). The Wheel Score blends the margin of safety (25 points), Piotroski health (20), the GLS moat (15), the option premium on offer (20) and trading stability (20) into one number that ranks stocks for the wheel strategy - selling cash-secured puts, then covered calls if assigned. 80 and above is Prime, 65-79 Good, 50-64 Fair, under 50 Weak.
What is the GLS fair value for CDLX?
None of the nine GLS models produced a positive value for CDLX (the company lost money over the last twelve months, EPS -17.41, it pays no dividend and its debts exceed what its assets would fetch), so there is no GLS fair value tonight.
When does Cardlytics, Inc. report earnings next?
The next earnings report is due on 4 Nov 2026 (before the open), 19 days from the data date of 16 Oct 2026. The Calendars page lists every upcoming report with its time of day.
Does CDLX have listed options, and how liquid are they?
Yes. The nightly snapshot found 78 listed contracts with 12,437 open interest across all expiries and implied volatility of 139% on the near-the-money contracts. The Options scanner lists the cash-secured put and covered call set-ups with premium and annualised yield worked out.