Stock fact sheet · data as of
36Kr Holdings Inc. (KRKR): fair value, margin of safety and Wheel Score
Ticker symbol KRKR · Communication Services · Advertising Agencies · China · ADR · Speculative
KRKR is an American depositary share (ADR): the US listing of 36Kr Holdings Inc., whose own shares trade on its home exchange. It trades in dollars during US hours; currency moves and the home country's rules also affect it, and the depositary bank charges a small yearly fee.
Is KRKR undervalued?
36Kr Holdings Inc. (KRKR) closed at 2.91 on 5 Nov 2026. The GLS average fair value - the simple average of the 7 valuation models that produced a positive number - is 5.47, which puts the price 47% below it. 2 of the 7 models value the shares above the current price. A gap this wide is rare in our universe of ~7,400 US stocks and is exactly what the Value part of the Wheel Score rewards; it is also where the question "why is it this cheap?" matters most.
The 7 models disagree widely: GLS Growth gives 0.1417 while 10 Cap gives 31.87. A spread that wide means the average is sensitive to which methods you trust; the model table below shows where each one lands, and the Quote page lets you switch any of them off.
The nightly engine files KRKR under Speculative - it is losing money or its Piotroski health score is 3 or lower - which caps its Wheel Score at 45 and keeps it out of the Sunday Scan.
Nine valuation models for KRKR
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | - | - | Present value of the projected free cash flows, discounted at the cost of capital; no value tonight |
| Graham Number | 3.11 | +7% | The most a defensive investor pays for the earnings and book value per share |
| Graham Growth | 0.6379 | -78% | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields |
| Lynch | 0.1582 | -95% | EPS × the earnings growth rate (PEG of 1), growth capped at 25% |
| GLS Growth | 0.1417 | -95% | EPS compounded ten years at the blended growth rate, discounted back at 15% a year |
| 10 Cap | 31.87 | +994% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | 1.95 | -33% | Eight years of compounded free cash flow: the price at which the business pays for itself |
| DDM | - | - | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend; no value tonight |
| EPV | 0.4393 | -85% | Earnings power value: current EPS capitalised at 9% with no growth |
| Zombie (liquidation) | 1.81 | -38% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 0.0000 | -100% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Financial health is weak: KRKR passes 3 of the nine Piotroski tests. Our scans drop the stock at the health filter; a low score is often the reason a stock looks cheap on the valuation models. The GLS Moat score is low at 2.9 out of 10: returns on capital, margins or the balance sheet have not shown a lasting edge yet - often a young company, a thin-margin business or one that has only recently turned profitable.
Returns on capital are moderate - ROIC 6.6%, ROE 8.7%, ROA 3.8% - with debt at 0.31 times equity and a free-cash-flow yield of 54.5%.
36Kr Holdings Inc. pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain. Revenue comes mainly from Advertising 67%, Enterprise value added services 12%, Consulting 9% (fiscal year FY2025).
Institutional ownership scores 1/10, insider activity 5/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 3 / 9 | ROIC | 6.6% |
|---|---|---|---|
| GLS Moat | 2.9 / 10 | ROE | 8.7% |
| Debt / equity | 0.31 | ROA | 3.8% |
| Free-cash-flow yield | 54.5% | Payout ratio | 0% |
| Institutions | 1 / 10 | Insiders · Congress | 5 · 5 / 10 |
Wheel Score 27: No options
KRKR has no listed options in the nightly snapshot, so there is nothing to sell and the stock cannot be wheeled however good the business. It fails the first Wheel Trade Filter (options that actually trade), so the score stays under 70 and is shown as "No options" (27 here). The valuation and quality numbers still apply to owning the shares outright.
Volume runs at 12k shares a day on a market cap of $5M, with a beta of 0.53 - a low beta, so day-to-day moves are smaller than the market's; the Stability part of the Wheel Score rates that fair.
| Filter | Wheel Trade Filter | Result | Detail |
|---|---|---|---|
| 1 | Options that actually trade | Fails | no listed options |
| 2 | A real business, not a gamble | Fails | speculative (a loss, or a weak Piotroski score) |
| 3 | Below fair value | Passes | Trading below the nine-model average fair value (margin of safety above 0) |
| 4 | Financially healthy | Fails | Piotroski 3/9 (under 6) |
| 5 | Can repay its debt | Passes | Long-term debt repaid from 3 years of operating cash flow or less (6 for real estate and utilities; banks and insurers are not judged on it) |
| 6 | No serious red flags | Passes | Red Flags score 60 or more out of 100 (earnings, margins, debt, analysts, filings and price checked the same way for every stock) |
| 7 | A premium worth selling | Fails | no implied volatility |
| 8 | Big enough | Fails | market cap $5M (under $1.0B) |
| 9 | Not a penny stock | Fails | price 2.91 (under $5) |
| How it ranks | Rating | From | |
|---|---|---|---|
| Value | Strong | 47% below fair value | |
| Premium | Weak | no option data | |
| Moat | Weak | moat 2.9/10 | |
| Health | Weak | Piotroski 3/9 | |
| Red Flags | Fair | not scored yet - half marks | |
| Option trading | Weak | no option volume data | |
| Stability | Fair | beta 0.53, $5M company |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls: a stock must pass all 9 Wheel Trade Filters to score 70, and the score then ranks the ones that pass; the Sunday Scan is the top 10. It is updated nightly and is not a recommendation. How the Wheel Score works · the walkthrough lesson shows how it fits into a trade, start to finish.
Upcoming events
No upcoming earnings date is recorded for KRKR in the nightly calendar.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Advertising Agencies
The 12 companies below are the closest to 36Kr Holdings Inc. by market cap within the Advertising Agencies industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| YDKG Yueda Digital Holding, Inc. | 0.9942 | 14.69 | +93% | 27No options | $6M |
| AATV Adaptive Ad Systems, Inc. | 0.1300 | 0.2647 | +51% | 30No options | $5M |
| SPTY Specificity, Inc. | 0.2000 | - | - | 8No options | $4M |
| CNET ZW Data Action Technologies Inc. | 0.9402 | - | - | 13No options | $3M |
| CRWE Crown Equity Holdings Inc. | 0.5110 | - | - | 9No options | $8M |
| CNFN CFN Enterprises Inc. | 0.9000 | - | - | 10No options | $9M |
| FCDH Forcendra Holding Limited | 0.6549 | - | - | 13No options | $3M |
| YHC LQR House Inc. | 2.26 | - | - | 11No options | $3M |
| EDHL Everbright Digital Holding Limited Ordinary Shares | 6.05 | - | - | 14No options | $10M |
| GMGZ Genuine Marketing Group Inc. | 0.1109 | - | - | 9No options | $11M |
| TULP Bloomia Holdings Inc. | 2.35 | 714.09 | +100% | 24No options | $11M |
| DLPN Dolphin Entertainment Inc. | 0.9350 | - | - | 9Weak | $12M |
⚖ Compare KRKR with 7 of them All Communication Services stocks →
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Start free See the Sunday ScanQuestions about KRKR
Is KRKR undervalued right now?
By the GLS models, yes: at 2.91 the stock is 47% below the average fair value of 5.47 (data as of 5 Nov 2026). Whether the discount is deserved is the question to research next.
What is the Wheel Score of KRKR and what does it mean?
KRKR has no listed options in our nightly snapshot, so it cannot be wheeled; it fails the first Wheel Trade Filter (options that actually trade), stays under 70 and is shown as "No options".
What is the GLS fair value for KRKR?
5.47 per share as of 5 Nov 2026 - the simple average of the 7 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does 36Kr Holdings Inc. report earnings next?
No upcoming earnings date is recorded for KRKR in our calendar as of 5 Nov 2026; the Calendars page is refreshed every morning.
Does KRKR have listed options, and how liquid are they?
No. The nightly options snapshot found no listed contracts on KRKR, so the wheel strategy cannot be run on it and the Wheel Score stays under 70.
Is KRKR an ADR?
Yes. KRKR is an American depositary share (ADR): the US listing of 36Kr Holdings Inc., whose own shares trade on its home exchange. It trades in dollars during US hours; currency moves and the home country's rules also affect it, and the depositary bank charges a small yearly fee.