Stock fact sheet · data as of
36Kr Holdings Inc. (KRKR): fair value, margin of safety and Wheel Score
Communication Services · Advertising Agencies · China · ADR · Speculative / Distressed
Is KRKR undervalued?
36Kr Holdings Inc. (KRKR) closed at 3.06 on 16 Oct 2026, 72% above the GLS average fair value of 1.77. 6 of the 7 models that produced a number value the shares below the current price. A gap this wide usually means the market is paying for growth or a story the trailing numbers do not show yet; the models work from filed results, not forecasts, so they are conservative by design.
The 7 models disagree widely: GLS Growth gives 0.1416 while 10 Cap gives 8.93. A spread that wide means the average is sensitive to which methods you trust; the model table below shows where each one lands, and the Quote page lets you switch any of them off.
The nightly engine files KRKR under Speculative / Distressed - negative earnings or a Piotroski score of 3 or less - which caps its Wheel Score at 45 and keeps it out of the Sunday Scan.
Nine valuation models for KRKR
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | - | - | Present value of the projected free cash flows, discounted at the cost of capital; no value tonight |
| Graham Number | 0.1700 | -94% | The most a defensive investor pays for the earnings and book value per share |
| Graham Growth | 0.6373 | -79% | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields |
| Lynch | 0.1580 | -95% | EPS × the earnings growth rate (PEG of 1), growth capped at 25% |
| GLS Growth | 0.1416 | -95% | EPS compounded ten years at the blended growth rate, discounted back at 15% a year |
| 10 Cap | 8.93 | +192% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | 1.95 | -36% | Eight years of compounded free cash flow: the price at which the business pays for itself |
| DDM | - | - | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend; no value tonight |
| EPV | 0.4389 | -86% | Earnings power value: current EPS capitalised at 9% with no growth |
| Zombie (liquidation) | 12.05 | +294% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 0.0000 | -100% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Financial health is weak: KRKR passes 3 of the nine Piotroski tests. Our screens drop the stock at the health rule; a low score is often the reason a stock looks cheap on the valuation models. The GLS Moat score is low at 1.8 out of 10, which says the ten-year record of revenue, earnings, margins and returns on capital has been inconsistent - growth and shocks rather than steady compounding.
Returns on capital are moderate - ROIC 6.6%, ROE 8.7%, ROA 3.8% - with debt at 0.31 times equity and a free-cash-flow yield of 51.8%.
36Kr Holdings Inc. pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain. Revenue comes mainly from Advertising 67%, Enterprise value added services 12%, Consulting 9% (fiscal year FY2025).
Institutional ownership scores 1/10, insider activity 5/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 3 / 9 | ROIC | 6.6% |
|---|---|---|---|
| GLS Moat | 1.8 / 10 | ROE | 8.7% |
| Debt / equity | 0.31 | ROA | 3.8% |
| Free-cash-flow yield | 51.8% | Payout ratio | 0% |
| Institutions | 1 / 10 | Insiders · Congress | 5 · 5 / 10 |
Wheel Score 15: No options
KRKR has no listed options in the nightly snapshot, so there is nothing to sell and the stock cannot be wheeled however good the business; the Wheel Score is capped at 39 and shown as "No options" (15 here). The valuation and quality numbers still apply to owning the shares outright.
Volume runs at 7k shares a day on a market cap of $5M, with a beta of 0.54 - a low beta, so day-to-day moves are smaller than the market's; the Stability part of the Wheel Score gives that 6 of 20.
| Part | Points | From | |
|---|---|---|---|
| Value | 0 / 25 | -72% margin of safety | |
| Health | 7 / 20 | Piotroski 3/9 | |
| Moat | 3 / 15 | moat 1.8/10 | |
| Premium | 0 / 20 | no option data | |
| Stability | 6 / 20 | 7k shares/day, $5M cap, beta 0.54 |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls; it is updated nightly and is not a recommendation. The walkthrough lesson shows how the score fits into a trade, start to finish.
Upcoming events
No upcoming earnings date is recorded for KRKR in the nightly calendar.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Advertising Agencies
The 12 companies below are the closest to 36Kr Holdings Inc. by market cap within the Advertising Agencies industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| CNET ZW Data Action Technologies Inc. | 1.39 | - | - | 20No options | $5M |
| YDKG Yueda Digital Holding, Inc. | 0.8438 | 14.69 | +94% | 39No options | $5M |
| SPTY Specificity, Inc. | 0.2800 | - | - | 20No options | $4M |
| CRWE Crown Equity Holdings Inc. | 0.5200 | - | - | 21No options | $8M |
| EDHL Everbright Digital Holding Limited Ordinary Shares | 5.48 | 6.79 | +19% | 34No options | $9M |
| CNFN CFN Enterprises Inc. | 0.3400 | - | - | 25No options | $3M |
| GMGZ Genuine Marketing Group Inc. | 0.1100 | - | - | 22No options | $11M |
| TULP Bloomia Holdings Inc. | 2.30 | 607.20 | +100% | 36No options | $11M |
| YHC LQR House Inc. | 1.94 | - | - | 18No options | $3M |
| CDLX Cardlytics, Inc. | 2.06 | - | - | 34Weak | $12M |
| DLPN Dolphin Entertainment Inc. | 1.00 | - | - | 31Weak | $13M |
| VSME VS Media Holdings Limited Class A Ordinary Shares | 0.8201 | - | - | 31No options | $2M |
⚖ Compare KRKR with 7 of them All Communication Services stocks →
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Start free See the Sunday ScanQuestions about KRKR
Is KRKR undervalued right now?
No: at 3.06 the stock trades 72% above the GLS average fair value of 1.77 (data as of 16 Oct 2026), well beyond what trailing earnings, cash flow and book value support.
What is the Wheel Score of KRKR and what does it mean?
KRKR has no listed options in our nightly snapshot, so it cannot be wheeled; its Wheel Score is capped at 39 and shown as "No options".
What is the GLS fair value for KRKR?
1.77 per share as of 16 Oct 2026 - the simple average of the 7 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does 36Kr Holdings Inc. report earnings next?
No upcoming earnings date is recorded for KRKR in our calendar as of 16 Oct 2026; the Calendars page is refreshed every morning.
Does KRKR have listed options, and how liquid are they?
No. The nightly options snapshot found no listed contracts on KRKR, so the wheel strategy cannot be run on it and the Wheel Score is capped at 39.