The Marketing Alliance, Inc. (MAAL): fair value, margin of safety and Wheel Score

Is MAAL undervalued?

At 1.58 (close of 5 Nov 2026), MAAL trades 69% below the GLS average fair value of 5.14. That average comes from 8 models run on the latest filings, and 6 of them land above the current price. Margins of safety over 30% are the exception rather than the rule across the ~7,400 stocks we value each night, so the number earns The Marketing Alliance, Inc. the full Value points in the Wheel Score - and a closer look at what the market is pricing in.

There is a wide gap between GLS Growth (0.9237) and 10 Cap (13.17). When the models are this far apart the "fair value" is really a range, and the margin of safety above should be read with that range in mind.

Ranked against every other company we cover, MAAL is clearly cheaper than it is fast-growing, so the nightly engine files it under Value (value score 89, growth score 12, out of 100).

Nine valuation models for MAAL

Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.

Quality and financial health

The Marketing Alliance, Inc. scores 8 of 9 on the Piotroski F-score, the nine yes/no tests of profitability, leverage and efficiency on the latest annual accounts - a strong reading that passes the "Piotroski 6 or more" Wheel Trade Filter with room to spare. On durability MAAL scores 5.4/10 on the GLS Moat - a middle reading; the Moat Score tab on the Quote page's Financials view shows which of the four parts hold it back.

Returns on capital are moderate - ROIC 10.9%, ROE 12.4%, ROA 5.2% - with debt at 0.13 times equity and a free-cash-flow yield of 10.8%.

The Marketing Alliance, Inc. pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain.

Institutional ownership scores 5/10, insider activity 5/10 and Congressional trading 5/10 on the GLS smart-money scales.

Wheel Score 35: No options

No options are listed on The Marketing Alliance, Inc. in our nightly snapshot, so it fails the first Wheel Trade Filter (options that actually trade) (it reads 35, under 70) and is left out of every options scan; the fair value and health figures above are still useful for a plain stock position.

Volume runs at 0k shares a day on a market cap of $11M, with a beta of 0.86; the Stability part of the Wheel Score rates that fair.

The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls: a stock must pass all 9 Wheel Trade Filters to score 70, and the score then ranks the ones that pass; the Sunday Scan is the top 10. It is updated nightly and is not a recommendation. How the Wheel Score works · the walkthrough lesson shows how it fits into a trade, start to finish.

Upcoming events

No upcoming earnings date is recorded for MAAL in the nightly calendar.

Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.

Similar stocks in Insurance - Brokers

The 12 companies below are the closest to The Marketing Alliance, Inc. by market cap within the Insurance - Brokers industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.

⚖ Compare MAAL with 7 of them   All Financial Services stocks →