Stock fact sheet · data as of
MarketWise, Inc. (MKTW): fair value, margin of safety and Wheel Score
Ticker symbol MKTW · Financial Services · Financial - Data & Stock Exchanges · United States · Class A common stock · Value Income
MKTW is MarketWise, Inc.'s Class A common stock. The classes own the same business, share the same earnings report and trade within a few cents of each other; what differs is mainly the vote each share carries - the company's annual report sets out the voting rights.
Is MKTW undervalued?
MarketWise, Inc. (MKTW) closed at 21.35 on 5 Nov 2026. The GLS average fair value - the simple average of the 8 valuation models that produced a positive number - is 64.78, which puts the price 67% below it. 4 of the 8 models value the shares above the current price. A gap this wide is rare in our universe of ~7,400 US stocks and is exactly what the Value part of the Wheel Score rewards; it is also where the question "why is it this cheap?" matters most.
There is a wide gap between GLS Growth (2.47) and 10 Cap (353.72). When the models are this far apart the "fair value" is really a range, and the margin of safety above should be read with that range in mind.
Ranked against every other company we cover, MKTW is clearly cheaper than it is fast-growing, so the nightly engine files it under Value (value score 53, growth score 11, out of 100). It also carries the Income tag (Income = a dividend yield of 4% or more).
Nine valuation models for MKTW
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | 17.09 | -20% | Present value of the projected free cash flows, discounted at the cost of capital |
| Graham Number | - | - | The most a defensive investor pays for the earnings and book value per share; no value tonight |
| Graham Growth | 48.28 | +126% | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields |
| Lynch | 21.10 | -1% | EPS × the earnings growth rate (PEG of 1), growth capped at 25% |
| GLS Growth | 2.47 | -88% | EPS compounded ten years at the blended growth rate, discounted back at 15% a year |
| 10 Cap | 353.72 | +1557% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | 40.44 | +89% | Eight years of compounded free cash flow: the price at which the business pays for itself |
| DDM | 25.75 | +21% | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend |
| EPV | 9.38 | -56% | Earnings power value: current EPS capitalised at 9% with no growth |
| Zombie (liquidation) | -107.53 | -604% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 3.50 | -84% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
MarketWise, Inc. scores 5 of 9 on the Piotroski F-score: a middling result that falls one point short of the "Piotroski 6 or more" Wheel Trade Filter. Some of the nine tests on profitability, leverage and efficiency are failed, so the accounts are worth a look before selling a put on the name. A GLS Moat score of 2.8/10 is a weak reading: the accounts do not show returns and margins that competitors have been unable to wear down, so the Moat part of the Wheel Score contributes little.
Returns on capital are thin or negative - ROIC -100.4%, ROE -48.1%, ROA 2.6% - with debt at -0.52 times equity and a free-cash-flow yield of 78.5%.
The dividend yield is high at 8.20% (payout ratio 195%) - a payout above 100% of earnings, which is not covered by profits. A yield this size is often the market's way of pricing a risk to the payout, so the health score and cash flow matter more than usual. Revenue comes mainly from Subscription and Circulation 100%, Advertising 0% (quarter Q2 FY2026).
Institutional ownership scores 4/10, insider activity 8/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 5 / 9 | ROIC | -100.4% |
|---|---|---|---|
| GLS Moat | 2.8 / 10 | ROE | -48.1% |
| Debt / equity | -0.52 | ROA | 2.6% |
| Free-cash-flow yield | 78.5% | Payout ratio | 195% |
| Institutions | 4 / 10 | Insiders · Congress | 8 · 5 / 10 |
Wheel Score 29: No options
No options are listed on MarketWise, Inc. in our nightly snapshot, so it fails the first Wheel Trade Filter (options that actually trade) (it reads 29, under 70) and is left out of every options scan; the fair value and health figures above are still useful for a plain stock position.
Volume runs at 19k shares a day on a market cap of $60M, with a beta of 0.20 - a low beta, so day-to-day moves are smaller than the market's; the Stability part of the Wheel Score rates that fair.
| Filter | Wheel Trade Filter | Result | Detail |
|---|---|---|---|
| 1 | Options that actually trade | Fails | no listed options |
| 2 | A real business, not a gamble | Passes | Profitable over the last twelve months - not a speculative stock, fund or note |
| 3 | Below fair value | Passes | Trading below the nine-model average fair value (margin of safety above 0) |
| 4 | Financially healthy | Fails | Piotroski 5/9 (under 6) |
| 5 | Can repay its debt | Passes | Long-term debt repaid from 3 years of operating cash flow or less (6 for real estate and utilities; banks and insurers are not judged on it) |
| 6 | No serious red flags | Passes | Red Flags score 60 or more out of 100 (earnings, margins, debt, analysts, filings and price checked the same way for every stock) |
| 7 | A premium worth selling | Fails | no implied volatility |
| 8 | Big enough | Fails | market cap $60M (under $1.0B) |
| 9 | Not a penny stock | Passes | Share price $5 or more |
| How it ranks | Rating | From | |
|---|---|---|---|
| Value | Strong | 67% below fair value | |
| Premium | Weak | no option data | |
| Moat | Weak | moat 2.8/10 | |
| Health | Fair | Piotroski 5/9 | |
| Red Flags | Fair | not scored yet - half marks | |
| Option trading | Weak | no option volume data | |
| Stability | Fair | beta 0.20, $60M company |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls: a stock must pass all 9 Wheel Trade Filters to score 70, and the score then ranks the ones that pass; the Sunday Scan is the top 10. It is updated nightly and is not a recommendation. How the Wheel Score works · the walkthrough lesson shows how it fits into a trade, start to finish.
Upcoming events
MarketWise, Inc. reports earnings on 5 Nov 2026 (before the open) - inside the 14-day window the Sunday Scan avoids, because a put sold now would carry the report's gap risk. The shares go ex-dividend on 13 Nov 2026 (0.4500 per share), so a covered call sold before then carries a small early-assignment risk around that date.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
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|---|---|---|---|---|---|
| QMCI QuoteMedia, Inc. | 0.1500 | 0.3062 | +51% | 27No options | $14M |
| VALU Value Line, Inc. | 44.40 | 25.42 | -75% | 22No options | $417M |
| OTCM OTC Markets Group Inc. | 52.45 | 47.22 | -11% | 25No options | $629M |
| NTRX Entrex Carbon Market, Inc | 0.2988 | 0.0041 | -7197% | 11No options | $5M |
| MORN Morningstar, Inc. | 244.25 | 295.15 | +17% | 50Fair | $9.1B |
| FDS FactSet Research Systems Inc. | 342.19 | 283.81 | -21% | 44Weak | $12.1B |
| TRU TransUnion | 82.13 | 92.99 | +12% | 78Good | $15.7B |
| CBOE Cboe Global Markets, Inc. | 345.21 | 234.08 | -47% | 45Weak | $36.0B |
| COIN Coinbase Global, Inc. | 151.50 | 148.21 | -2% | 33Weak | $40.1B |
| MSCI MSCI Inc. | 674.30 | 388.95 | -73% | 38Weak | $49.0B |
| NDAQ Nasdaq, Inc. | 109.70 | 62.37 | -76% | 44Weak | $61.3B |
| MCO Moody's Corporation | 528.34 | 363.95 | -45% | 41Weak | $91.1B |
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Start free See the Sunday ScanQuestions about MKTW
What kind of share is MKTW?
MKTW is MarketWise, Inc.'s Class A common stock. The classes own the same business, share the same earnings report and trade within a few cents of each other; what differs is mainly the vote each share carries - the company's annual report sets out the voting rights.
Is MKTW undervalued right now?
By the GLS models, yes: at 21.35 the stock is 67% below the average fair value of 64.78 (data as of 5 Nov 2026). Whether the discount is deserved is the question to research next.
What is the Wheel Score of MKTW and what does it mean?
MKTW has no listed options in our nightly snapshot, so it cannot be wheeled; it fails the first Wheel Trade Filter (options that actually trade), stays under 70 and is shown as "No options".
What is the GLS fair value for MKTW?
64.78 per share as of 5 Nov 2026 - the simple average of the 8 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does MarketWise, Inc. report earnings next?
The next earnings report is due on 5 Nov 2026 (before the open), 0 days from the data date of 5 Nov 2026. The Calendars page lists every upcoming report with its time of day.
Does MKTW have listed options, and how liquid are they?
No. The nightly options snapshot found no listed contracts on MKTW, so the wheel strategy cannot be run on it and the Wheel Score stays under 70.