Stock fact sheet · data as of
The Procter & Gamble Company (PG): fair value, margin of safety and Wheel Score
Consumer Defensive · Household & Personal Products · United States · Defensive
Is PG undervalued?
The Procter & Gamble Company (PG) closed at 156.57 on 16 Oct 2026, 79% above the GLS average fair value of 87.61. 7 of the 9 models that produced a number value the shares below the current price. A gap this wide usually means the market is paying for growth or a story the trailing numbers do not show yet; the models work from filed results, not forecasts, so they are conservative by design.
There is a wide gap between Lynch (9.21) and DCF (197.74). When the models are this far apart the "fair value" is really a range, and the margin of safety above should be read with that range in mind.
The nightly engine files PG under Defensive: a low beta, a dividend and positive earnings.
Nine valuation models for PG
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | 197.74 | +26% | Present value of the projected free cash flows, discounted at the cost of capital |
| Graham Number | 57.80 | -63% | The most a defensive investor pays for the earnings and book value per share |
| Graham Growth | 73.06 | -53% | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields |
| Lynch | 9.21 | -94% | EPS × the earnings growth rate (PEG of 1), growth capped at 25% |
| GLS Growth | 14.71 | -91% | EPS compounded ten years at the blended growth rate, discounted back at 15% a year |
| 10 Cap | 177.03 | +13% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | 121.75 | -22% | Eight years of compounded free cash flow: the price at which the business pays for itself |
| DDM | 63.60 | -59% | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend |
| EPV | 73.60 | -53% | Earnings power value: current EPS capitalised at 9% with no growth |
| Zombie (liquidation) | -19.35 | -112% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 160.13 | +2% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
The Procter & Gamble Company scores 7 of 9 on the Piotroski F-score, the nine yes/no tests of profitability, leverage and efficiency on the latest annual accounts - a strong reading that passes the Sunday Scan's "6 or more" rule with room to spare. On durability PG scores 7.1/10 on the GLS Moat - a middle reading; the Scorecard on the Quote page's Financials tab shows which ten-year lines are steady and which are not.
Returns on capital are high - ROIC 18.0%, ROE 29.5%, ROA 12.7% - with debt at 0.64 times equity and a free-cash-flow yield of 4.3%.
The dividend yield is 2.76% at a payout ratio of 64%; for a wheel trader holding assigned shares the dividend adds to the covered-call premium, and the ex-dividend date is worth knowing before a call is sold. Revenue comes mainly from Fabric Care And Home Care Segment 36%, Baby, Feminine and Family Care Segment 24%, Beauty 19% (quarter Q4 FY2026).
Institutional ownership scores 9/10, insider activity 1/10 and Congressional trading 3/10 on the GLS smart-money scales; the last recorded Congressional buy was on 8 Sep 2026.
| Piotroski F-score | 7 / 9 | ROIC | 18.0% |
|---|---|---|---|
| GLS Moat | 7.1 / 10 | ROE | 29.5% |
| Debt / equity | 0.64 | ROA | 12.7% |
| Free-cash-flow yield | 4.3% | Payout ratio | 64% |
| Institutions | 9 / 10 | Insiders · Congress | 1 · 3 / 10 |
Wheel Score 62: Fair
A Wheel Score of 62 puts The Procter & Gamble Company in the Fair band - below the 70 the Sunday Scan requires. Value 0/25, Health 16/20, Moat 11/15, Premium 16/20 and Stability 20/20; the weakest part is Value (0/25).
Implied volatility is 31% on the near-the-money contracts 20-60 days out: some premium, but under the 35-60% range the Wheel Score pays full marks for (16 of 20 points). The option chain is deep: 351,876 contracts of open interest across all expiries, which means tight fills at most strikes.
Volume runs at 7.2M shares a day on a market cap of $372.2B, with a beta of 0.38 - a low beta, so day-to-day moves are smaller than the market's; the Stability part of the Wheel Score gives that 20 of 20.
| Part | Points | From | |
|---|---|---|---|
| Value | 0 / 25 | -79% margin of safety | |
| Health | 16 / 20 | Piotroski 7/9 | |
| Moat | 11 / 15 | moat 7.1/10 | |
| Premium | 16 / 20 | implied volatility 31% | |
| Stability | 20 / 20 | 7.2M shares/day, $372.2B cap, beta 0.38 |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls; it is updated nightly and is not a recommendation. The walkthrough lesson shows how the score fits into a trade, start to finish.
Upcoming events
The Procter & Gamble Company reports earnings on 22 Oct 2026 (before the open) - inside the 14-day window the Sunday Scan avoids, because a put sold now would carry the report's gap risk. The shares go ex-dividend on 23 Oct 2026 (1.09 per share), so a covered call sold before then carries a small early-assignment risk around that date.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Household & Personal Products
The 12 companies below are the closest to The Procter & Gamble Company by market cap within the Household & Personal Products industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| UL Unilever PLC | 63.86 | 43.74 | -46% | 57Fair | $137.8B |
| CL Colgate-Palmolive Company | 92.67 | 51.67 | -79% | 59Fair | $73.9B |
| EL The Estée Lauder Companies Inc. | 107.19 | 20.19 | -431% | 60Fair | $38.8B |
| KVUE Kenvue Inc. | 18.67 | 14.90 | -25% | 59Fair | $35.9B |
| KMB Kimberly-Clark Corporation | 104.07 | 100.03 | -4% | 66Good | $34.6B |
| CHD Church & Dwight Co., Inc. | 103.08 | 60.01 | -72% | 59Fair | $24.5B |
| CLX The Clorox Company | 86.20 | 94.06 | +8% | 73Good | $10.4B |
| ELF e.l.f. Beauty, Inc. | 116.11 | 43.29 | -168% | 52Fair | $6.9B |
| REYN Reynolds Consumer Products Inc. | 22.53 | 25.75 | +12% | 76Good | $4.7B |
| IPAR Inter Parfums, Inc. | 115.11 | 109.74 | -5% | 72Good | $3.7B |
| COTY Coty Inc. | 3.19 | 9.79 | +67% | 45Weak | $2.8B |
| NWL Newell Brands Inc. | 5.77 | 7.52 | +23% | 45Weak | $2.5B |
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Start free See the Sunday ScanQuestions about PG
Is PG undervalued right now?
No: at 156.57 the stock trades 79% above the GLS average fair value of 87.61 (data as of 16 Oct 2026), well beyond what trailing earnings, cash flow and book value support.
What is the Wheel Score of PG and what does it mean?
PG scores 62 out of 100 (Fair). The Wheel Score blends the margin of safety (25 points), Piotroski health (20), the GLS moat (15), the option premium on offer (20) and trading stability (20) into one number that ranks stocks for the wheel strategy - selling cash-secured puts, then covered calls if assigned. 80 and above is Prime, 65-79 Good, 50-64 Fair, under 50 Weak.
What is the GLS fair value for PG?
87.61 per share as of 16 Oct 2026 - the simple average of the 9 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does The Procter & Gamble Company report earnings next?
The next earnings report is due on 22 Oct 2026 (before the open), 6 days from the data date of 16 Oct 2026. The Calendars page lists every upcoming report with its time of day.
Does PG have listed options, and how liquid are they?
Yes. The nightly snapshot found 1,000 listed contracts with 351,876 open interest across all expiries and implied volatility of 31% on the near-the-money contracts. The Options scanner lists the cash-secured put and covered call set-ups with premium and annualised yield worked out.