Stock fact sheet · data as of
Prudential Financial, Inc. (PRU): fair value, margin of safety and Wheel Score
Ticker symbol PRU · Financial Services · Insurance - Life · United States · Value Income
Is PRU undervalued?
PRU has a margin of safety of 65%: the stock closed at 126.63 on 5 Nov 2026 against a GLS average fair value of 366.05. 6 of the 9 valuation models that produced a number sit above the price. Our scans treat a discount this large as a strong starting point for a cash-secured put, not as a verdict - the fair value is a model output, and a wide gap can mean the models are missing something the market knows.
There is a wide gap between DDM (81.66) and Payback Time (1,086.78). When the models are this far apart the "fair value" is really a range, and the margin of safety above should be read with that range in mind.
Ranked against every other company we cover, PRU is clearly cheaper than it is fast-growing, so the nightly engine files it under Value (value score 68, growth score 45, out of 100). It also carries the Income tag (Income = a dividend yield of 4% or more).
Nine valuation models for PRU
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | 149.40 | +18% | Present value of the projected free cash flows, discounted at the cost of capital |
| Graham Number | 145.47 | +15% | The most a defensive investor pays for the earnings and book value per share |
| Graham Growth | 277.03 | +119% | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields |
| Lynch | 95.01 | -25% | EPS × the earnings growth rate (PEG of 1), growth capped at 25% |
| GLS Growth | 672.09 | +431% | EPS compounded ten years at the blended growth rate, discounted back at 15% a year |
| 10 Cap | 665.00 | +425% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | 1,086.78 | +758% | Eight years of compounded free cash flow: the price at which the business pays for itself |
| DDM | 81.66 | -36% | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend |
| EPV | 121.98 | -4% | Earnings power value: current EPS capitalised at 9% with no growth |
| Zombie (liquidation) | -1,735.19 | -1470% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 108.86 | -14% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Prudential Financial, Inc. scores 9 of 9 on the Piotroski F-score, the nine yes/no tests of profitability, leverage and efficiency on the latest annual accounts - a strong reading that passes the "Piotroski 6 or more" Wheel Trade Filter with room to spare. A GLS Moat score of 4.2/10 is a weak reading: the accounts do not show returns and margins that competitors have been unable to wear down, so the Moat part of the Wheel Score contributes little.
Returns on capital are moderate - ROIC 6.5%, ROE 11.0%, ROA 0.5% - with debt at 0.71 times equity and a free-cash-flow yield of 24.3%.
The dividend yield is high at 4.38% (payout ratio 52%). A yield this size is often the market's way of pricing a risk to the payout, so the health score and cash flow matter more than usual. Revenue comes mainly from Retirement 59%, Group Insurance 24%, Individual Life 17% (quarter Q2 FY2026).
Institutional ownership scores 9/10, insider activity 1/10 and Congressional trading 5/10 on the GLS smart-money scales; the last recorded insider buy was on 10 Sep 2026.
| Piotroski F-score | 9 / 9 | ROIC | 6.5% |
|---|---|---|---|
| GLS Moat | 4.2 / 10 | ROE | 11.0% |
| Debt / equity | 0.71 | ROA | 0.5% |
| Free-cash-flow yield | 24.3% | Payout ratio | 52% |
| Institutions | 9 / 10 | Insiders · Congress | 1 · 5 / 10 |
Wheel Score 81: Good
With a Wheel Score of 81 - the Good band - Prudential Financial, Inc. passes all 9 Wheel Trade Filters. How it ranks: value strong, premium fair, moat fair, health strong, red flags good, option trading good, stability strong. Moat (fair) is the part keeping it out of the Prime band.
Implied volatility is 27% on the near-the-money contracts 20-60 days out: enough to pass the 25-80% Wheel Trade Filter, but under the 35-60% sweet spot the score rewards most. Chain open interest is 48,083 contracts across all expiries - enough for the wheel at normal size.
Volume runs at 3.6M shares a day on a market cap of $43.7B, with a beta of 0.84; the Stability part of the Wheel Score rates that strong.
| Filter | Wheel Trade Filter | Result | Detail |
|---|---|---|---|
| 1 | Options that actually trade | Passes | Listed options with 1,000+ contracts of open interest and 100+ traded a day |
| 2 | A real business, not a gamble | Passes | Profitable over the last twelve months - not a speculative stock, fund or note |
| 3 | Below fair value | Passes | Trading below the nine-model average fair value (margin of safety above 0) |
| 4 | Financially healthy | Passes | Piotroski F-score 6 or more out of 9 (a company with no score on file passes) |
| 5 | Can repay its debt | Passes | Long-term debt repaid from 3 years of operating cash flow or less (6 for real estate and utilities; banks and insurers are not judged on it) |
| 6 | No serious red flags | Passes | Red Flags score 60 or more out of 100 (earnings, margins, debt, analysts, filings and price checked the same way for every stock) |
| 7 | A premium worth selling | Passes | Implied volatility 25-80% (enough premium, not a lottery ticket) |
| 8 | Big enough | Passes | Market cap $1 billion or more |
| 9 | Not a penny stock | Passes | Share price $5 or more |
| How it ranks | Rating | From | |
|---|---|---|---|
| Value | Strong | 65% below fair value | |
| Premium | Fair | implied volatility 27% | |
| Moat | Fair | moat 4.2/10 | |
| Health | Strong | Piotroski 9/9 | |
| Red Flags | Good | Red Flags score 85/100 | |
| Option trading | Good | 4,751 contracts a day, 48,083 open interest | |
| Stability | Strong | beta 0.84, $43.7B company |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls: a stock must pass all 9 Wheel Trade Filters to score 70, and the score then ranks the ones that pass; the Sunday Scan is the top 10. It is updated nightly and is not a recommendation. How the Wheel Score works · the walkthrough lesson shows how it fits into a trade, start to finish.
Upcoming events
The next earnings report is due on 2 Feb 2027, 89 days away - outside the window of a 30-45-day put sold today.
No analyst upgrades or downgrades were recorded in the last 30 days.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Insurance - Life
The 12 companies below are the closest to Prudential Financial, Inc. by market cap within the Insurance - Life industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| PUK Prudential plc | 26.39 | 54.39 | +51% | 49Weak | $32.3B |
| AFL Aflac Incorporated | 125.30 | 87.49 | -43% | 33Weak | $62.8B |
| MET MetLife, Inc. | 102.89 | 192.94 | +47% | 90Prime | $65.4B |
| MFC Manulife Financial Corporation | 45.93 | 108.73 | +58% | 75Good | $76.2B |
| GL Globe Life Inc. | 161.72 | 272.27 | +41% | 47Weak | $12.4B |
| UNM Unum Group | 74.79 | 74.48 | -0% | 41Weak | $11.8B |
| UNMA Unum Group 6.250% JR NT58 | 19.80 | 61.51 | +68% | 28No options | $11.8B |
| VOYA Voya Financial, Inc. | 104.63 | 193.08 | +46% | 87Prime | $9.5B |
| JXN Jackson Financial Inc. | 137.35 | 479.49 | +71% | 84Good | $9.3B |
| PRI Primerica, Inc. | 284.54 | 432.81 | +34% | 48Weak | $8.8B |
| LNC Lincoln National Corporation | 41.60 | 151.08 | +72% | 52Fair | $8.0B |
| PRH Prudential Financial, Inc. 5.95 | 21.10 | 151.61 | +86% | 35No options | $7.3B |
⚖ Compare PRU with 7 of them All Financial Services stocks →
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Start free See the Sunday ScanQuestions about PRU
Is PRU undervalued right now?
By the GLS models, yes: at 126.63 the stock is 65% below the average fair value of 366.05 (data as of 5 Nov 2026). Whether the discount is deserved is the question to research next.
What is the Wheel Score of PRU and what does it mean?
PRU scores 81 out of 100 (Good). The Wheel Score ranks stocks for the wheel strategy - selling cash-secured puts, then covered calls if assigned - in two parts: the 9 pass/fail Wheel Trade Filters (busy options, a real business, below fair value, Piotroski 6 or more, debt it can repay, a Red Flags score of 60 or more, implied volatility of 25-80%, a $1 billion company, $5 a share) and a ranking of how strongly a stock passes on value, premium, moat, health, red flags, option trading and stability. A stock that fails any filter stays under 70; 70-84 is Good, 85 and above is Prime. The Sunday Scan is the top 10 that pass, sorted by Wheel Score.
What is the GLS fair value for PRU?
366.05 per share as of 5 Nov 2026 - the simple average of the 9 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does Prudential Financial, Inc. report earnings next?
The next earnings report is due on 2 Feb 2027, 89 days from the data date of 5 Nov 2026. The Calendars page lists every upcoming report with its time of day.
Does PRU have listed options, and how liquid are they?
Yes. The nightly snapshot found 126 listed contracts with 48,083 open interest across all expiries and implied volatility of 27% on the near-the-money contracts. The Options scanner lists the cash-secured put and covered call set-ups with premium and annualised yield worked out.