Tuniu Corporation (TOUR): fair value, margin of safety and Wheel Score

Is TOUR undervalued?

Tuniu Corporation (TOUR) closed at 4.95 on 16 Oct 2026. The GLS average fair value - the simple average of the 6 valuation models that produced a positive number - is 26.30, which puts the price 81% below it. 4 of the 6 models value the shares above the current price. A gap this wide is rare in our universe of ~7,400 US stocks and is exactly what the Value part of the Wheel Score rewards; it is also where the question "why is it this cheap?" matters most.

The 6 models disagree widely: Lynch gives 2.42 while DDM gives 117.85. A spread that wide means the average is sensitive to which methods you trust; the model table below shows where each one lands, and the Quote page lets you switch any of them off.

The nightly engine files TOUR under High Growth: revenue and earnings growing fast enough that the growth-based models carry the valuation.

Nine valuation models for TOUR

Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.

Quality and financial health

Financial health is weak: TOUR passes 4 of the nine Piotroski tests. Our screens drop the stock at the health rule; a low score is often the reason a stock looks cheap on the valuation models. The GLS Moat score is low at 4.3 out of 10, which says the ten-year record of revenue, earnings, margins and returns on capital has been inconsistent - growth and shocks rather than steady compounding.

Returns on capital are thin or negative - ROIC 2.7%, ROE 2.9%, ROA 1.9% - with debt at 0.11 times equity and negative free cash flow.

The dividend yield is high at 24.18% (payout ratio 0%). A yield this size is often the market's way of pricing a risk to the payout, so the health score and cash flow matter more than usual. Revenue comes mainly from Advertising Service 97%, Financial Services 3% (fiscal year FY2025).

Institutional ownership scores 3/10, insider activity 10/10 and Congressional trading 5/10 on the GLS smart-money scales.

Wheel Score 66: Good

TOUR scores 66 out of 100 on the Wheel Score (Good band, 65-79). The score blends the margin of safety (Value, 25/25), Piotroski health (9/20), the GLS moat (6/15), the option premium on offer (19/20) and how easily the stock trades (6/20). Stability (6/20) is the part holding the score back.

Implied volatility is 34% on the near-the-money contracts 20-60 days out: some premium, but under the 35-60% range the Wheel Score pays full marks for (19 of 20 points). Chain open interest is 5,304 contracts across all expiries - enough for the wheel at normal size.

Volume runs at 2k shares a day on a market cap of $18M, with a beta of 0.40 - a low beta, so day-to-day moves are smaller than the market's; the Stability part of the Wheel Score gives that 6 of 20.

The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls; it is updated nightly and is not a recommendation. The walkthrough lesson shows how the score fits into a trade, start to finish.

Upcoming events

The next earnings report is due on 4 Dec 2026, 49 days away - outside the window of a 30-45-day put sold today.

Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.

Similar stocks in Travel Services

The 12 companies below are the closest to Tuniu Corporation by market cap within the Travel Services industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.

⚖ Compare TOUR with 7 of them   All Consumer Cyclical stocks →