Stock fact sheet · data as of
The Trade Desk, Inc. (TTD): fair value, margin of safety and Wheel Score
Ticker symbol TTD · Communication Services · Advertising Agencies · United States · Class A common stock · Growth Quality
TTD is The Trade Desk, Inc.'s Class A common stock. The classes own the same business, share the same earnings report and trade within a few cents of each other; what differs is mainly the vote each share carries - the company's annual report sets out the voting rights.
Is TTD undervalued?
TTD has a margin of safety of 62%: the stock closed at 13.23 on 5 Nov 2026 against a GLS average fair value of 35.20. 6 of the 8 valuation models that produced a number sit above the price. Our scans treat a discount this large as a strong starting point for a cash-secured put, not as a verdict - the fair value is a model output, and a wide gap can mean the models are missing something the market knows.
The 8 models disagree widely: EPV gives 9.65 while Payback Time gives 72.74. A spread that wide means the average is sensitive to which methods you trust; the model table below shows where each one lands, and the Quote page lets you switch any of them off.
Ranked against every other company we cover, TTD is clearly faster-growing than it is cheap, so the nightly engine files it under Growth (value score 56, growth score 81, out of 100). It also carries the Quality tag (Quality = moat 7.5+ out of 10 and Piotroski 7+).
Nine valuation models for TTD
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | 35.78 | +170% | Present value of the projected free cash flows, discounted at the cost of capital |
| Graham Number | 10.37 | -22% | The most a defensive investor pays for the earnings and book value per share |
| Graham Growth | 35.72 | +170% | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields |
| Lynch | 14.57 | +10% | EPS × the earnings growth rate (PEG of 1), growth capped at 25% |
| GLS Growth | 53.19 | +302% | EPS compounded ten years at the blended growth rate, discounted back at 15% a year |
| 10 Cap | 49.61 | +275% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | 72.74 | +450% | Eight years of compounded free cash flow: the price at which the business pays for itself |
| DDM | - | - | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend; no value tonight |
| EPV | 9.65 | -27% | Earnings power value: current EPS capitalised at 9% with no growth |
| Zombie (liquidation) | 3.37 | -75% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 14.68 | +11% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
On financial health TTD scores 7/9 (Piotroski): most of the nine tests - positive earnings and cash flow, falling debt, rising margins and turnover - are passed, which is the kind of balance sheet a wheel trader is happy to be assigned. The GLS Moat score is 7.9 out of 10 - high returns on capital, steady margins and growth that held up through bad years point to a durable business.
Returns on capital are high - ROIC 15.2%, ROE 17.8%, ROA 7.2% - with debt at 0.18 times equity and a free-cash-flow yield of 13.8%.
The Trade Desk, Inc. pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain.
Institutional ownership scores 10/10, insider activity 1/10 and Congressional trading 3/10 on the GLS smart-money scales; the last recorded Congressional buy was on 18 Aug 2026.
| Piotroski F-score | 7 / 9 | ROIC | 15.2% |
|---|---|---|---|
| GLS Moat | 7.9 / 10 | ROE | 17.8% |
| Debt / equity | 0.18 | ROA | 7.2% |
| Free-cash-flow yield | 13.8% | Payout ratio | 0% |
| Institutions | 10 / 10 | Insiders · Congress | 1 · 3 / 10 |
Wheel Score 51: Fair
TTD scores 51 out of 100 on the Wheel Score (Fair band, 50-69) because it fails filter 7, a premium worth selling - implied volatility 83% (over 80%). A stock must pass all 9 Wheel Trade Filters to reach 70. Otherwise the parts read: value strong, premium fair, moat good, health good, red flags weak, option trading strong, stability good.
Implied volatility is 83%, above the 80% ceiling of the Wheel Trade Filter on premium. The premium looks generous, but moves of that size can blow through any strike. The option chain is deep: 197,813 contracts of open interest across all expiries, which means tight fills at most strikes.
Volume runs at 14.9M shares a day on a market cap of $6.3B, with a beta of 0.99; the Stability part of the Wheel Score rates that good.
| Filter | Wheel Trade Filter | Result | Detail |
|---|---|---|---|
| 1 | Options that actually trade | Passes | Listed options with 1,000+ contracts of open interest and 100+ traded a day |
| 2 | A real business, not a gamble | Passes | Profitable over the last twelve months - not a speculative stock, fund or note |
| 3 | Below fair value | Passes | Trading below the nine-model average fair value (margin of safety above 0) |
| 4 | Financially healthy | Passes | Piotroski F-score 6 or more out of 9 (a company with no score on file passes) |
| 5 | Can repay its debt | Passes | Long-term debt repaid from 3 years of operating cash flow or less (6 for real estate and utilities; banks and insurers are not judged on it) |
| 6 | No serious red flags | Passes | Red Flags score 60 or more out of 100 (earnings, margins, debt, analysts, filings and price checked the same way for every stock) |
| 7 | A premium worth selling | Fails | implied volatility 83% (over 80%) |
| 8 | Big enough | Passes | Market cap $1 billion or more |
| 9 | Not a penny stock | Passes | Share price $5 or more |
| How it ranks | Rating | From | |
|---|---|---|---|
| Value | Strong | 62% below fair value | |
| Premium | Fair | implied volatility 83% | |
| Moat | Good | moat 7.9/10 | |
| Health | Good | Piotroski 7/9 | |
| Red Flags | Weak | Red Flags score 65/100 | |
| Option trading | Strong | 25,715 contracts a day, 197,813 open interest | |
| Stability | Good | beta 0.99, $6.3B company |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls: a stock must pass all 9 Wheel Trade Filters to score 70, and the score then ranks the ones that pass; the Sunday Scan is the top 10. It is updated nightly and is not a recommendation. How the Wheel Score works · the walkthrough lesson shows how it fits into a trade, start to finish.
Upcoming events
The Trade Desk, Inc. reports earnings on 9 Nov 2026 (after the close) - inside the 14-day window the Sunday Scan avoids, because a put sold now would carry the report's gap risk.
No analyst upgrades or downgrades were recorded in the last 30 days.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Advertising Agencies
The 12 companies below are the closest to The Trade Desk, Inc. by market cap within the Advertising Agencies industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| WPP WPP plc | 28.40 | 99.21 | +71% | 47Weak | $6.1B |
| MGNI Magnite, Inc. | 22.79 | 23.85 | +4% | 31Weak | $3.3B |
| PTRN Pattern Group Inc. Series A Common Stock | 17.68 | 21.44 | +18% | 37Weak | $2.8B |
| STGW Stagwell Inc. | 11.00 | 6.37 | -73% | 33Weak | $2.7B |
| LFTO Liftoff Mobile, Inc. Common Stock | 15.69 | 14.37 | -9% | 20Weak | $2.7B |
| ZD Ziff Davis, Inc. | 56.75 | 280.86 | +80% | 78Good | $1.9B |
| OMC Omnicom Group Inc. | 87.51 | 112.93 | +23% | 47Weak | $24.0B |
| QNST QuinStreet, Inc. | 19.26 | 46.58 | +59% | 81Good | $1.1B |
| CRTO Criteo S.A. | 15.64 | 98.30 | +84% | 44Weak | $766M |
| ADV Advantage Solutions Inc. | 39.67 | 30.53 | -30% | 11Weak | $527M |
| NEXN Nexxen International Ltd. | 9.12 | 11.13 | +18% | 42Weak | $519M |
| PERI Perion Network Ltd. | 11.45 | 17.33 | +34% | 29Weak | $450M |
⚖ Compare TTD with 7 of them All Communication Services stocks →
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Start free See the Sunday ScanQuestions about TTD
What kind of share is TTD?
TTD is The Trade Desk, Inc.'s Class A common stock. The classes own the same business, share the same earnings report and trade within a few cents of each other; what differs is mainly the vote each share carries - the company's annual report sets out the voting rights.
Is TTD undervalued right now?
By the GLS models, yes: at 13.23 the stock is 62% below the average fair value of 35.20 (data as of 5 Nov 2026). Whether the discount is deserved is the question to research next.
What is the Wheel Score of TTD and what does it mean?
TTD scores 51 out of 100 (Fair) - it fails Wheel Trade Filter 7. The Wheel Score ranks stocks for the wheel strategy - selling cash-secured puts, then covered calls if assigned - in two parts: the 9 pass/fail Wheel Trade Filters (busy options, a real business, below fair value, Piotroski 6 or more, debt it can repay, a Red Flags score of 60 or more, implied volatility of 25-80%, a $1 billion company, $5 a share) and a ranking of how strongly a stock passes on value, premium, moat, health, red flags, option trading and stability. A stock that fails any filter stays under 70; 70-84 is Good, 85 and above is Prime. The Sunday Scan is the top 10 that pass, sorted by Wheel Score.
What is the GLS fair value for TTD?
35.20 per share as of 5 Nov 2026 - the simple average of the 8 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does The Trade Desk, Inc. report earnings next?
The next earnings report is due on 9 Nov 2026 (after the close), 4 days from the data date of 5 Nov 2026. The Calendars page lists every upcoming report with its time of day.
Does TTD have listed options, and how liquid are they?
Yes. The nightly snapshot found 268 listed contracts with 197,813 open interest across all expiries and implied volatility of 83% on the near-the-money contracts. The Options scanner lists the cash-secured put and covered call set-ups with premium and annualised yield worked out.