Stock fact sheet · data as of
Yelp Inc. (YELP): fair value, margin of safety and Wheel Score
Ticker symbol YELP · Communication Services · Internet Content & Information · United States · Blend
Is YELP undervalued?
YELP has a margin of safety of 80%: the stock closed at 22.05 on 5 Nov 2026 against a GLS average fair value of 111.16. 8 of the 8 valuation models that produced a number sit above the price. Our scans treat a discount this large as a strong starting point for a cash-secured put, not as a verdict - the fair value is a model output, and a wide gap can mean the models are missing something the market knows.
The 8 models disagree widely: Graham Number gives 24.49 while Payback Time gives 212.49. A spread that wide means the average is sensitive to which methods you trust; the model table below shows where each one lands, and the Quote page lets you switch any of them off.
Ranked against every other company we cover, neither cheapness nor growth clearly wins for YELP, so the nightly engine files it under Blend (value score 71, growth score 60, out of 100).
Nine valuation models for YELP
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | 177.23 | +704% | Present value of the projected free cash flows, discounted at the cost of capital |
| Graham Number | 24.49 | +11% | The most a defensive investor pays for the earnings and book value per share |
| Graham Growth | 122.75 | +457% | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields |
| Lynch | 53.05 | +141% | EPS × the earnings growth rate (PEG of 1), growth capped at 25% |
| GLS Growth | 140.04 | +535% | EPS compounded ten years at the blended growth rate, discounted back at 15% a year |
| 10 Cap | 133.84 | +507% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | 212.49 | +864% | Eight years of compounded free cash flow: the price at which the business pays for itself |
| DDM | - | - | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend; no value tonight |
| EPV | 25.42 | +15% | Earnings power value: current EPS capitalised at 9% with no growth |
| Zombie (liquidation) | 4.93 | -78% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 25.00 | +13% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Financial health is average - YELP passes 6 of the nine Piotroski tests, which passes the "Piotroski 6 or more" Wheel Trade Filter. The Financials tab on the Quote page shows which tests fail. The GLS Moat score is 6.2 out of 10: a record that is solid on some of the four parts the score weighs (returns on capital, pricing power, lasting growth, balance sheet) and weaker on others.
Returns on capital are high - ROIC 19.8%, ROE 20.5%, ROA 15.2% - with debt at 0.03 times equity and a free-cash-flow yield of 24.8%.
Yelp Inc. pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain. Revenue comes mainly from Advertising 48%, Advertising, Services 34%, Advertising, Restaurants and Other 14% (quarter Q2 FY2026).
Institutional ownership scores 10/10, insider activity 1/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 6 / 9 | ROIC | 19.8% |
|---|---|---|---|
| GLS Moat | 6.2 / 10 | ROE | 20.5% |
| Debt / equity | 0.03 | ROA | 15.2% |
| Free-cash-flow yield | 24.8% | Payout ratio | 0% |
| Institutions | 10 / 10 | Insiders · Congress | 1 · 5 / 10 |
Wheel Score 77: Good
YELP scores 77 out of 100 on the Wheel Score (Good band, 70-84): it passes all 9 Wheel Trade Filters. How it ranks: value strong, premium strong, moat good, health good, red flags fair, option trading weak, stability fair; Option trading (weak) holds it back.
Implied volatility is 64% on the near-the-money contracts 20-60 days out - above the 60% top of the sweet spot. It still passes the 25-80% filter, but the Wheel Score rewards it less because volatility this high usually comes with a reason. Chain open interest is 8,885 contracts across all expiries - enough for the wheel at normal size.
Volume runs at 2.0M shares a day on a market cap of $1.2B, with a beta of 0.44 - a low beta, so day-to-day moves are smaller than the market's; the Stability part of the Wheel Score rates that fair.
| Filter | Wheel Trade Filter | Result | Detail |
|---|---|---|---|
| 1 | Options that actually trade | Passes | Listed options with 1,000+ contracts of open interest and 100+ traded a day |
| 2 | A real business, not a gamble | Passes | Profitable over the last twelve months - not a speculative stock, fund or note |
| 3 | Below fair value | Passes | Trading below the nine-model average fair value (margin of safety above 0) |
| 4 | Financially healthy | Passes | Piotroski F-score 6 or more out of 9 (a company with no score on file passes) |
| 5 | Can repay its debt | Passes | Long-term debt repaid from 3 years of operating cash flow or less (6 for real estate and utilities; banks and insurers are not judged on it) |
| 6 | No serious red flags | Passes | Red Flags score 60 or more out of 100 (earnings, margins, debt, analysts, filings and price checked the same way for every stock) |
| 7 | A premium worth selling | Passes | Implied volatility 25-80% (enough premium, not a lottery ticket) |
| 8 | Big enough | Passes | Market cap $1 billion or more |
| 9 | Not a penny stock | Passes | Share price $5 or more |
| How it ranks | Rating | From | |
|---|---|---|---|
| Value | Strong | 80% below fair value | |
| Premium | Strong | implied volatility 64% | |
| Moat | Good | moat 6.2/10 | |
| Health | Good | Piotroski 6/9 | |
| Red Flags | Fair | Red Flags score 72/100 | |
| Option trading | Weak | 453 contracts a day, 8,885 open interest | |
| Stability | Fair | beta 0.44, $1.2B company |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls: a stock must pass all 9 Wheel Trade Filters to score 70, and the score then ranks the ones that pass; the Sunday Scan is the top 10. It is updated nightly and is not a recommendation. How the Wheel Score works · the walkthrough lesson shows how it fits into a trade, start to finish.
Upcoming events
Yelp Inc. reports earnings on 5 Nov 2026 (after the close) - inside the 14-day window the Sunday Scan avoids, because a put sold now would carry the report's gap risk.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Internet Content & Information
The 12 companies below are the closest to Yelp Inc. by market cap within the Internet Content & Information industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| DJT Trump Media & Technology Group Corp. | 4.49 | 0.6531 | -587% | 18Weak | $1.2B |
| WBTN WEBTOON Entertainment Inc. Common stock | 9.70 | - | - | 17Weak | $1.3B |
| OPRA Opera Limited | 15.46 | 37.04 | +58% | 81Good | $1.4B |
| EVER EverQuote, Inc. | 30.60 | 77.65 | +61% | 51Fair | $969M |
| NXDR Nextdoor Holdings, Inc. | 2.44 | 0.7357 | -232% | 27Weak | $944M |
| WB Weibo Corporation | 6.49 | 78.46 | +92% | 43Weak | $1.6B |
| BMBL Bumble Inc. | 6.00 | 30.31 | +80% | 33Weak | $792M |
| MAX MediaAlpha, Inc. | 15.05 | 34.70 | +57% | 49Weak | $766M |
| GENI Genius Sports Limited | 7.01 | - | - | 20Weak | $1.9B |
| NRDS NerdWallet, Inc. | 11.81 | 35.46 | +67% | 49Weak | $755M |
| CARS Cars.com Inc. | 12.75 | 24.02 | +47% | 51Fair | $713M |
| GRPN Groupon, Inc. | 17.31 | 35.10 | +51% | 34Weak | $704M |
⚖ Compare YELP with 7 of them All Communication Services stocks →
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Start free See the Sunday ScanQuestions about YELP
Is YELP undervalued right now?
By the GLS models, yes: at 22.05 the stock is 80% below the average fair value of 111.16 (data as of 5 Nov 2026). Whether the discount is deserved is the question to research next.
What is the Wheel Score of YELP and what does it mean?
YELP scores 77 out of 100 (Good). The Wheel Score ranks stocks for the wheel strategy - selling cash-secured puts, then covered calls if assigned - in two parts: the 9 pass/fail Wheel Trade Filters (busy options, a real business, below fair value, Piotroski 6 or more, debt it can repay, a Red Flags score of 60 or more, implied volatility of 25-80%, a $1 billion company, $5 a share) and a ranking of how strongly a stock passes on value, premium, moat, health, red flags, option trading and stability. A stock that fails any filter stays under 70; 70-84 is Good, 85 and above is Prime. The Sunday Scan is the top 10 that pass, sorted by Wheel Score.
What is the GLS fair value for YELP?
111.16 per share as of 5 Nov 2026 - the simple average of the 8 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does Yelp Inc. report earnings next?
The next earnings report is due on 5 Nov 2026 (after the close), 0 days from the data date of 5 Nov 2026. The Calendars page lists every upcoming report with its time of day.
Does YELP have listed options, and how liquid are they?
Yes. The nightly snapshot found 64 listed contracts with 8,885 open interest across all expiries and implied volatility of 64% on the near-the-money contracts. The Options scanner lists the cash-secured put and covered call set-ups with premium and annualised yield worked out.