Stock fact sheet · data as of
Primo Brands Corporation (PRMB): fair value, margin of safety and Wheel Score
Consumer Defensive · Beverages - Non-Alcoholic · United States · Defensive
Is PRMB undervalued?
PRMB closed at 18.78 on 16 Oct 2026, which is 29% above the GLS average fair value of 14.56 from 9 models. 7 of them value the shares below today's price. Our screens read that as "no margin of safety": the stock is not a value candidate at this price, whatever the quality numbers say.
There is a wide gap between GLS Growth (1.93) and DCF (49.21). When the models are this far apart the "fair value" is really a range, and the margin of safety above should be read with that range in mind.
The nightly engine files PRMB under Defensive: a low beta, a dividend and positive earnings.
Nine valuation models for PRMB
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | 49.21 | +162% | Present value of the projected free cash flows, discounted at the cost of capital |
| Graham Number | 7.15 | -62% | The most a defensive investor pays for the earnings and book value per share |
| Graham Growth | 11.24 | -40% | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields |
| Lynch | 4.57 | -76% | EPS × the earnings growth rate (PEG of 1), growth capped at 25% |
| GLS Growth | 1.93 | -90% | EPS compounded ten years at the blended growth rate, discounted back at 15% a year |
| 10 Cap | 31.87 | +70% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | 15.25 | -19% | Eight years of compounded free cash flow: the price at which the business pays for itself |
| DDM | 6.77 | -64% | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend |
| EPV | 3.07 | -84% | Earnings power value: current EPS capitalised at 9% with no growth |
| Zombie (liquidation) | -17.66 | -194% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 28.50 | +52% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Primo Brands Corporation scores 6 of 9 on the Piotroski F-score: a middling result that passes the Sunday Scan's "6 or more" rule. Some of the nine tests on profitability, leverage and efficiency are failed, so the accounts are worth a look before selling a put on the name. A GLS Moat score of 3.8/10 is a weak reading: the ten-year history the score grades (revenue, EPS, book value, margins, cash flow, share count, ROIC) has not been steady, so the Moat part of the Wheel Score contributes little.
Returns on capital are thin or negative - ROIC 0.7%, ROE 2.0%, ROA 0.6% - with debt at 1.91 times equity and a free-cash-flow yield of 5.6%.
The dividend yield is 2.45% at a payout ratio of 161%; for a wheel trader holding assigned shares the dividend adds to the covered-call premium, and the ex-dividend date is worth knowing before a call is sold. Revenue comes mainly from Product and Service, Other 100% (quarter Q2 FY2026).
Institutional ownership scores 10/10, insider activity 1/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 6 / 9 | ROIC | 0.7% |
|---|---|---|---|
| GLS Moat | 3.8 / 10 | ROE | 2.0% |
| Debt / equity | 1.91 | ROA | 0.6% |
| Free-cash-flow yield | 5.6% | Payout ratio | 161% |
| Institutions | 10 / 10 | Insiders · Congress | 1 · 5 / 10 |
Wheel Score 59: Fair
A Wheel Score of 59 puts Primo Brands Corporation in the Fair band - below the 70 the Sunday Scan requires. Value 0/25, Health 13/20, Moat 6/15, Premium 20/20 and Stability 19/20; the weakest part is Value (0/25).
Implied volatility is 53% on the near-the-money contracts 20-60 days out - inside the 35-60% range the Wheel Score pays full marks for: enough premium to be worth selling, not so much that the risk is unpaid. The option chain is deep: 55,725 contracts of open interest across all expiries, which means tight fills at most strikes.
Volume runs at 3.7M shares a day on a market cap of $6.8B, with a beta of 0.69 - a low beta, so day-to-day moves are smaller than the market's; the Stability part of the Wheel Score gives that 19 of 20.
| Part | Points | From | |
|---|---|---|---|
| Value | 0 / 25 | -29% margin of safety | |
| Health | 13 / 20 | Piotroski 6/9 | |
| Moat | 6 / 15 | moat 3.8/10 | |
| Premium | 20 / 20 | implied volatility 53% | |
| Stability | 19 / 20 | 3.7M shares/day, $6.8B cap, beta 0.69 |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls; it is updated nightly and is not a recommendation. The walkthrough lesson shows how the score fits into a trade, start to finish.
Upcoming events
The next earnings report is due on 5 Nov 2026 (before the open), 20 days away; a 30-45-day put sold today would expire after it, which is worth weighing against the premium.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Beverages - Non-Alcoholic
The 12 companies below are the closest to Primo Brands Corporation by market cap within the Beverages - Non-Alcoholic industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| CELH Celsius Holdings, Inc. | 28.16 | 21.08 | -34% | 58Fair | $7.1B |
| COCO The Vita Coco Company, Inc. | 57.67 | 54.79 | -5% | 70Good | $3.3B |
| FIZZ National Beverage Corp. | 34.31 | 31.86 | -8% | 61Fair | $3.2B |
| COKE Coca-Cola Consolidated, Inc. | 204.55 | 243.03 | +16% | 80Prime | $16.1B |
| KOF Coca-Cola FEMSA, S.A.B. de C.V. | 115.67 | 508.81 | +77% | 77Good | $24.3B |
| FMX Fomento Económico Mexicano, S.A.B. de C.V. | 120.99 | 825.52 | +85% | 80Prime | $41.2B |
| KDP Keurig Dr Pepper Inc. | 34.18 | 21.80 | -57% | 58Fair | $46.5B |
| CCEP Coca-Cola Europacific Partners PLC | 109.77 | 80.31 | -37% | 61Fair | $48.7B |
| MNST Monster Beverage Corporation | 45.34 | 26.64 | -70% | 66Good | $88.8B |
| SUJA Suja Life, Inc. | 11.94 | 6.78 | -76% | 14No options | $284M |
| PEP PepsiCo, Inc. | 129.27 | 104.37 | -24% | 58Fair | $176.6B |
| KO The Coca-Cola Company | 92.00 | 47.08 | -95% | 59Fair | $395.8B |
⚖ Compare PRMB with 7 of them All Consumer Defensive stocks →
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A free GLS Equity account gets you nightly fair value and the Wheel Score on ~7,400 US stocks, a watchlist, the scanner preview and the Sunday Scan - the same eight-rule screen, emailed every week. Pro adds the full put and call scanners, unlimited watchlists with alerts and the trade journal.
Start free See the Sunday ScanQuestions about PRMB
Is PRMB undervalued right now?
No: at 18.78 the stock trades 29% above the GLS average fair value of 14.56 (data as of 16 Oct 2026). The margin of safety is negative.
What is the Wheel Score of PRMB and what does it mean?
PRMB scores 59 out of 100 (Fair). The Wheel Score blends the margin of safety (25 points), Piotroski health (20), the GLS moat (15), the option premium on offer (20) and trading stability (20) into one number that ranks stocks for the wheel strategy - selling cash-secured puts, then covered calls if assigned. 80 and above is Prime, 65-79 Good, 50-64 Fair, under 50 Weak.
What is the GLS fair value for PRMB?
14.56 per share as of 16 Oct 2026 - the simple average of the 9 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does Primo Brands Corporation report earnings next?
The next earnings report is due on 5 Nov 2026 (before the open), 20 days from the data date of 16 Oct 2026. The Calendars page lists every upcoming report with its time of day.
Does PRMB have listed options, and how liquid are they?
Yes. The nightly snapshot found 322 listed contracts with 55,725 open interest across all expiries and implied volatility of 53% on the near-the-money contracts. The Options scanner lists the cash-secured put and covered call set-ups with premium and annualised yield worked out.