Stock fact sheet · data as of
Rush Enterprises, Inc. (RUSHA): fair value, margin of safety and Wheel Score
Consumer Cyclical · Auto - Dealerships · United States · Value
Is RUSHA undervalued?
RUSHA has a margin of safety of 39%: the stock closed at 43.78 on 16 Oct 2026 against a GLS average fair value of 72.26. 6 of the 9 valuation models that produced a number sit above the price. Our screens treat a discount this large as a strong starting point for a cash-secured put, not as a verdict - the fair value is a model output, and a wide gap can mean the models are missing something the market knows.
There is a wide gap between DDM (7.65) and Graham Growth (183.13). When the models are this far apart the "fair value" is really a range, and the margin of safety above should be read with that range in mind.
The nightly engine files RUSHA under Value: positive earnings at a P/E of 18 or less.
Nine valuation models for RUSHA
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | 30.29 | -31% | Present value of the projected free cash flows, discounted at the cost of capital |
| Graham Number | 47.84 | +9% | The most a defensive investor pays for the earnings and book value per share |
| Graham Growth | 183.13 | +318% | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields |
| Lynch | 79.19 | +81% | EPS × the earnings growth rate (PEG of 1), growth capped at 25% |
| GLS Growth | 117.01 | +167% | EPS compounded ten years at the blended growth rate, discounted back at 15% a year |
| 10 Cap | 94.50 | +116% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | 52.94 | +21% | Eight years of compounded free cash flow: the price at which the business pays for itself |
| DDM | 7.65 | -83% | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend |
| EPV | 37.80 | -14% | Earnings power value: current EPS capitalised at 9% with no growth |
| Zombie (liquidation) | -0.9728 | -102% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 89.33 | +104% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Rush Enterprises, Inc. scores 8 of 9 on the Piotroski F-score, the nine yes/no tests of profitability, leverage and efficiency on the latest annual accounts - a strong reading that passes the Sunday Scan's "6 or more" rule with room to spare. On durability RUSHA scores 6.3/10 on the GLS Moat - a middle reading; the Scorecard on the Quote page's Financials tab shows which ten-year lines are steady and which are not.
Returns on capital are moderate - ROIC 7.0%, ROE 12.0%, ROA 6.0% - with debt at 0.70 times equity and a free-cash-flow yield of 2.5%.
The dividend yield is 1.19% with a payout ratio of 23% - a small yield that leaves most of the earnings in the business. Revenue comes mainly from Parts 60%, Commercial Vehicle Repair Service 39%, Product and Service, Other 1% (quarter Q2 FY2026).
Institutional ownership scores 10/10, insider activity 2/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 8 / 9 | ROIC | 7.0% |
|---|---|---|---|
| GLS Moat | 6.3 / 10 | ROE | 12.0% |
| Debt / equity | 0.70 | ROA | 6.0% |
| Free-cash-flow yield | 2.5% | Payout ratio | 23% |
| Institutions | 10 / 10 | Insiders · Congress | 2 · 5 / 10 |
Wheel Score 88: Prime
With a Wheel Score of 88, Rush Enterprises, Inc. sits in the Prime band - price, quality and premium all line up for the wheel strategy. The parts: Value 25/25, Health 18/20, Moat 9/15, Premium 20/20, Stability 16/20. A high score is a ranking, not a signal: it says nothing about timing, the earnings date or your position size.
Implied volatility is 38% on the near-the-money contracts 20-60 days out - inside the 35-60% range the Wheel Score pays full marks for: enough premium to be worth selling, not so much that the risk is unpaid. Chain open interest is thin - 1,465 contracts across every expiry - so fills at a fair price are not guaranteed; a 30-45-day put may not exist at a usable strike.
Volume runs at 674k shares a day on a market cap of $5.1B, with a beta of 0.92; the Stability part of the Wheel Score gives that 16 of 20.
| Part | Points | From | |
|---|---|---|---|
| Value | 25 / 25 | 39% margin of safety | |
| Health | 18 / 20 | Piotroski 8/9 | |
| Moat | 9 / 15 | moat 6.3/10 | |
| Premium | 20 / 20 | implied volatility 38% | |
| Stability | 16 / 20 | 674k shares/day, $5.1B cap, beta 0.92 |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls; it is updated nightly and is not a recommendation. The walkthrough lesson shows how the score fits into a trade, start to finish.
Upcoming events
Rush Enterprises, Inc. reports earnings on 27 Oct 2026 (after the close) - inside the 14-day window the Sunday Scan avoids, because a put sold now would carry the report's gap risk.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Auto - Dealerships
The 12 companies below are the closest to Rush Enterprises, Inc. by market cap within the Auto - Dealerships industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| AN AutoNation, Inc. | 159.80 | 295.09 | +46% | 75Good | $5.3B |
| OPLN OPENLANE, Inc. | 36.98 | 47.45 | +22% | 77Good | $4.5B |
| LAD Lithia Motors, Inc. | 295.31 | 571.63 | +48% | 45Weak | $6.5B |
| VVV Valvoline Inc. | 30.39 | 21.92 | -39% | 54Fair | $3.9B |
| RUSHB Rush Enterprises, Inc. | 56.62 | 86.44 | +34% | 39No options | $6.7B |
| KMX CarMax, Inc. | 52.62 | 67.30 | +22% | 81Prime | $7.5B |
| ABG Asbury Automotive Group, Inc. | 169.87 | 478.77 | +65% | 77Good | $3.0B |
| GPI Group 1 Automotive, Inc. | 239.80 | 323.14 | +26% | 77Good | $2.9B |
| ALTB Alpine Auto Brokers Inc. | 10.00 | 0.0102 | -97609% | 17No options | $10.0B |
| BGSI Boyd Group Services Inc. | 81.65 | 64.45 | -27% | 29No options | $2.3B |
| PAG Penske Automotive Group, Inc. | 194.79 | 157.80 | -23% | 58Fair | $12.8B |
| DRVN Driven Brands Holdings Inc. | 11.96 | 20.91 | +43% | 78Good | $2.0B |
⚖ Compare RUSHA with 7 of them All Consumer Cyclical stocks →
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Start free See the Sunday ScanQuestions about RUSHA
Is RUSHA undervalued right now?
By the GLS models, yes: at 43.78 the stock is 39% below the average fair value of 72.26 (data as of 16 Oct 2026). Whether the discount is deserved is the question to research next.
What is the Wheel Score of RUSHA and what does it mean?
RUSHA scores 88 out of 100 (Prime). The Wheel Score blends the margin of safety (25 points), Piotroski health (20), the GLS moat (15), the option premium on offer (20) and trading stability (20) into one number that ranks stocks for the wheel strategy - selling cash-secured puts, then covered calls if assigned. 80 and above is Prime, 65-79 Good, 50-64 Fair, under 50 Weak.
What is the GLS fair value for RUSHA?
72.26 per share as of 16 Oct 2026 - the simple average of the 9 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does Rush Enterprises, Inc. report earnings next?
The next earnings report is due on 27 Oct 2026 (after the close), 11 days from the data date of 16 Oct 2026. The Calendars page lists every upcoming report with its time of day.
Does RUSHA have listed options, and how liquid are they?
Yes. The nightly snapshot found 184 listed contracts with 1,465 open interest across all expiries and implied volatility of 38% on the near-the-money contracts. The Options scanner lists the cash-secured put and covered call set-ups with premium and annualised yield worked out.