Stock fact sheet · data as of
comScore Inc. (SCOR): fair value, margin of safety and Wheel Score
Ticker symbol SCOR · Technology · Software - Application · United States · Speculative
Is SCOR undervalued?
comScore Inc. (SCOR) closed at 3.30 on 5 Nov 2026. The GLS average fair value - the simple average of the 2 valuation models that produced a positive number - is 53.16, which puts the price 94% below it. 2 of the 2 models value the shares above the current price. A gap this wide is rare in our universe of ~7,400 US stocks and is exactly what the Value part of the Wheel Score rewards; it is also where the question "why is it this cheap?" matters most.
The average is built from just 2 models (DCF, 10 Cap) - the rest returned nothing because an input they need (dividends, free cash flow, book value) is zero or negative - so treat it with more caution than usual.
The nightly engine files SCOR under Speculative - it is losing money or its Piotroski health score is 3 or lower - which caps its Wheel Score at 45 and keeps it out of the Sunday Scan.
Nine valuation models for SCOR
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | 93.12 | +2726% | Present value of the projected free cash flows, discounted at the cost of capital |
| Graham Number | - | - | The most a defensive investor pays for the earnings and book value per share; no value tonight |
| Graham Growth | - | - | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields; no value tonight |
| Lynch | - | - | EPS × the earnings growth rate (PEG of 1), growth capped at 25%; no value tonight |
| GLS Growth | - | - | EPS compounded ten years at the blended growth rate, discounted back at 15% a year; no value tonight |
| 10 Cap | 13.19 | +300% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | - | - | Eight years of compounded free cash flow: the price at which the business pays for itself; no value tonight |
| DDM | - | - | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend; no value tonight |
| EPV | - | - | Earnings power value: current EPS capitalised at 9% with no growth; no value tonight |
| Zombie (liquidation) | -7.26 | -320% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 12.50 | +279% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
comScore Inc. scores 5 of 9 on the Piotroski F-score: a middling result that falls one point short of the "Piotroski 6 or more" Wheel Trade Filter. Some of the nine tests on profitability, leverage and efficiency are failed, so the accounts are worth a look before selling a put on the name. A GLS Moat score of 2.6/10 is a weak reading: the accounts do not show returns and margins that competitors have been unable to wear down, so the Moat part of the Wheel Score contributes little.
Returns on capital are thin or negative - ROIC -3.9%, ROE -5.0%, ROA -2.5% - with debt at 0.27 times equity and a free-cash-flow yield of 15.7%.
comScore Inc. pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain. Revenue comes mainly from Digital Ad Solutions 58%, Cross Platform Solutions 42% (quarter Q4 FY2023).
Institutional ownership scores 5/10, insider activity 9/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 5 / 9 | ROIC | -3.9% |
|---|---|---|---|
| GLS Moat | 2.6 / 10 | ROE | -5.0% |
| Debt / equity | 0.27 | ROA | -2.5% |
| Free-cash-flow yield | 15.7% | Payout ratio | 0% |
| Institutions | 5 / 10 | Insiders · Congress | 9 · 5 / 10 |
Wheel Score 29: No options
No options are listed on comScore Inc. in our nightly snapshot, so it fails the first Wheel Trade Filter (options that actually trade) (it reads 29, under 70) and is left out of every options scan; the fair value and health figures above are still useful for a plain stock position.
Volume runs at 44k shares a day on a market cap of $50M, with a beta of 1.17; the Stability part of the Wheel Score rates that fair.
| Filter | Wheel Trade Filter | Result | Detail |
|---|---|---|---|
| 1 | Options that actually trade | Fails | no listed options |
| 2 | A real business, not a gamble | Fails | speculative (a loss, or a weak Piotroski score) |
| 3 | Below fair value | Passes | Trading below the nine-model average fair value (margin of safety above 0) |
| 4 | Financially healthy | Fails | Piotroski 5/9 (under 6) |
| 5 | Can repay its debt | Passes | Long-term debt repaid from 3 years of operating cash flow or less (6 for real estate and utilities; banks and insurers are not judged on it) |
| 6 | No serious red flags | Passes | Red Flags score 60 or more out of 100 (earnings, margins, debt, analysts, filings and price checked the same way for every stock) |
| 7 | A premium worth selling | Fails | no implied volatility |
| 8 | Big enough | Fails | market cap $50M (under $1.0B) |
| 9 | Not a penny stock | Fails | price 3.29 (under $5) |
| How it ranks | Rating | From | |
|---|---|---|---|
| Value | Strong | 94% below fair value | |
| Premium | Weak | no option data | |
| Moat | Weak | moat 2.6/10 | |
| Health | Fair | Piotroski 5/9 | |
| Red Flags | Fair | not scored yet - half marks | |
| Option trading | Weak | no option volume data | |
| Stability | Fair | beta 1.17, $50M company |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls: a stock must pass all 9 Wheel Trade Filters to score 70, and the score then ranks the ones that pass; the Sunday Scan is the top 10. It is updated nightly and is not a recommendation. How the Wheel Score works · the walkthrough lesson shows how it fits into a trade, start to finish.
Upcoming events
No upcoming earnings date is recorded for SCOR in the nightly calendar.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Software - Application
The 12 companies below are the closest to comScore Inc. by market cap within the Software - Application industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| REKR Rekor Systems, Inc. | 0.3584 | - | - | 10Weak | $49M |
| RPMT Rego Payment Architectures, Inc. | 0.3900 | - | - | 12No options | $53M |
| NRDY Nerdy, Inc. | 6.31 | - | - | 11Weak | $54M |
| FRMM Forum Markets, Incorporated | 3.52 | - | - | 15Weak | $46M |
| SOGP Sound Group Inc. | 10.51 | 208.21 | +95% | 35Weak | $46M |
| THRY Thryv Holdings, Inc. | 1.30 | 19.99 | +93% | 25Weak | $58M |
| IDN Intellicheck, Inc. | 2.09 | 1.86 | -12% | 20Weak | $42M |
| INVUP Investview, Inc. | 21.86 | - | - | 12No options | $41M |
| RSSS Research Solutions, Inc. | 1.86 | 3.79 | +51% | 33No options | $63M |
| DGNX Diginex Limited | 1.33 | - | - | 14Weak | $67M |
| PHUN Phunware, Inc. | 1.79 | 4.36 | +59% | 23Weak | $37M |
| ROC Rank One Computing Corp. | 3.62 | - | - | 15No options | $69M |
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Start free See the Sunday ScanQuestions about SCOR
Is SCOR undervalued right now?
By the GLS models, yes: at 3.30 the stock is 94% below the average fair value of 53.16 (data as of 5 Nov 2026). Whether the discount is deserved is the question to research next.
What is the Wheel Score of SCOR and what does it mean?
SCOR has no listed options in our nightly snapshot, so it cannot be wheeled; it fails the first Wheel Trade Filter (options that actually trade), stays under 70 and is shown as "No options".
What is the GLS fair value for SCOR?
53.16 per share as of 5 Nov 2026 - the simple average of the 2 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does comScore Inc. report earnings next?
No upcoming earnings date is recorded for SCOR in our calendar as of 5 Nov 2026; the Calendars page is refreshed every morning.
Does SCOR have listed options, and how liquid are they?
No. The nightly options snapshot found no listed contracts on SCOR, so the wheel strategy cannot be run on it and the Wheel Score stays under 70.