Stock fact sheet · data as of
Snap Inc. (SNAP): fair value, margin of safety and Wheel Score
Communication Services · Internet Content & Information · United States · Speculative / Distressed
Is SNAP undervalued?
Snap Inc. (SNAP) closed at 6.10 on 16 Oct 2026. The GLS average fair value - the simple average of the 1 valuation models that produced a positive number - is 9.40, which puts the price 35% below it. 1 of the 1 models value the shares above the current price. A gap this wide is rare in our universe of ~7,400 US stocks and is exactly what the Value part of the Wheel Score rewards; it is also where the question "why is it this cheap?" matters most.
Only 1 of the nine models produced a value (10 Cap); the others need a dividend, positive free cash flow or positive book value the company does not have yet, so the average rests on a narrow base.
The nightly engine files SNAP under Speculative / Distressed - negative earnings or a Piotroski score of 3 or less - which caps its Wheel Score at 45 and keeps it out of the Sunday Scan.
Nine valuation models for SNAP
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | - | - | Present value of the projected free cash flows, discounted at the cost of capital; no value tonight |
| Graham Number | - | - | The most a defensive investor pays for the earnings and book value per share; no value tonight |
| Graham Growth | - | - | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields; no value tonight |
| Lynch | - | - | EPS × the earnings growth rate (PEG of 1), growth capped at 25%; no value tonight |
| GLS Growth | - | - | EPS compounded ten years at the blended growth rate, discounted back at 15% a year; no value tonight |
| 10 Cap | 9.40 | +54% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | - | - | Eight years of compounded free cash flow: the price at which the business pays for itself; no value tonight |
| DDM | - | - | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend; no value tonight |
| EPV | - | - | Earnings power value: current EPS capitalised at 9% with no growth; no value tonight |
| Zombie (liquidation) | -0.4798 | -108% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 7.91 | +30% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Financial health is average - SNAP passes 5 of the nine Piotroski tests, which falls one point short of the Sunday Scan's "6 or more" rule. The Financials tab on the Quote page shows which tests fail. The GLS Moat score is low at 3.5 out of 10, which says the ten-year record of revenue, earnings, margins and returns on capital has been inconsistent - growth and shocks rather than steady compounding.
Returns on capital are thin or negative - ROIC -6.6%, ROE -20.2%, ROA -6.0% - with debt at 2.06 times equity and a free-cash-flow yield of 6.8%. Debt of 2.06 times equity is on the high side for the sector and is worth checking against the cash flow before treating the stock as a long-term hold.
Snap Inc. pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain. Revenue comes mainly from Advertising Revenue 80%, Other Revenue 20% (quarter Q2 FY2026).
Institutional ownership scores 5/10, insider activity 1/10 and Congressional trading 5/10 on the GLS smart-money scales; the last recorded insider buy was on 18 Sep 2026.
| Piotroski F-score | 5 / 9 | ROIC | -6.6% |
|---|---|---|---|
| GLS Moat | 3.5 / 10 | ROE | -20.2% |
| Debt / equity | 2.06 | ROA | -6.0% |
| Free-cash-flow yield | 6.8% | Payout ratio | 0% |
| Institutions | 5 / 10 | Insiders · Congress | 1 · 5 / 10 |
Wheel Score 45: Weak
SNAP scores 45 out of 100 on the Wheel Score, in the Weak band (under 50), capped at 45 because the engine files it as Speculative / Distressed. Value 25/25, Health 11/20, Moat 5/15, Premium 13/20, Stability 20/20. The score is not a judgement on the company; it says the price, quality and premium do not line up for selling puts on it today.
Implied volatility is 88% on the near-the-money contracts 20-60 days out - above the 60% ceiling of the sweet spot. Premiums are large, but the Wheel Score tapers the Premium points (13 of 20) because volatility this high usually comes with a reason. The option chain is deep: 1,441,173 contracts of open interest across all expiries, which means tight fills at most strikes.
Volume runs at 47.2M shares a day on a market cap of $10.3B, with a beta of 1.08; the Stability part of the Wheel Score gives that 20 of 20.
| Part | Points | From | |
|---|---|---|---|
| Value | 25 / 25 | 35% margin of safety | |
| Health | 11 / 20 | Piotroski 5/9 | |
| Moat | 5 / 15 | moat 3.5/10 | |
| Premium | 13 / 20 | implied volatility 88% | |
| Stability | 20 / 20 | 47.2M shares/day, $10.3B cap, beta 1.08 |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls; it is updated nightly and is not a recommendation. The walkthrough lesson shows how the score fits into a trade, start to finish.
Upcoming events
The next earnings report is due on 4 Nov 2026 (after the close), 19 days away; a 30-45-day put sold today would expire after it, which is worth weighing against the premium.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Internet Content & Information
The 12 companies below are the closest to Snap Inc. by market cap within the Internet Content & Information industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| MTCH Match Group, Inc. | 44.10 | 91.45 | +52% | 88Prime | $10.1B |
| TME Tencent Music Entertainment Group | 8.48 | 41.25 | +79% | 83Prime | $12.2B |
| BZ Kanzhun Limited | 16.37 | 74.76 | +78% | 91Prime | $7.8B |
| PINS Pinterest, Inc. | 21.76 | 20.04 | -9% | 69Good | $13.8B |
| ZG Zillow Group, Inc. Class A | 29.27 | 9.11 | -221% | 52Fair | $6.6B |
| Z Zillow Group, Inc. Class C | 28.33 | 8.96 | -216% | 53Fair | $6.4B |
| BILI Bilibili Inc. | 14.43 | 67.97 | +79% | 80Prime | $5.9B |
| JOYY JOYY, Inc. Sponsored ADR Class A | 83.16 | 90.96 | +9% | 68Good | $4.1B |
| BIDU Baidu, Inc. | 82.56 | 378.22 | +78% | 45Weak | $28.1B |
| RDDT Reddit, Inc. | 148.52 | 151.16 | +2% | 67Good | $28.6B |
| PPLI People Incorporated | 40.56 | 41.70 | +3% | 65Good | $3.0B |
| CARG CarGurus, Inc. | 30.30 | 44.87 | +32% | 86Prime | $2.7B |
⚖ Compare SNAP with 7 of them All Communication Services stocks →
Screen the whole market the same way
A free GLS Equity account gets you nightly fair value and the Wheel Score on ~7,400 US stocks, a watchlist, the scanner preview and the Sunday Scan - the same eight-rule screen, emailed every week. Pro adds the full put and call scanners, unlimited watchlists with alerts and the trade journal.
Start free See the Sunday ScanQuestions about SNAP
Is SNAP undervalued right now?
By the GLS models, yes: at 6.10 the stock is 35% below the average fair value of 9.40 (data as of 16 Oct 2026). Whether the discount is deserved is the question to research next.
What is the Wheel Score of SNAP and what does it mean?
SNAP scores 45 out of 100 (Weak). The Wheel Score blends the margin of safety (25 points), Piotroski health (20), the GLS moat (15), the option premium on offer (20) and trading stability (20) into one number that ranks stocks for the wheel strategy - selling cash-secured puts, then covered calls if assigned. 80 and above is Prime, 65-79 Good, 50-64 Fair, under 50 Weak.
What is the GLS fair value for SNAP?
9.40 per share as of 16 Oct 2026 - the simple average of the 1 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does Snap Inc. report earnings next?
The next earnings report is due on 4 Nov 2026 (after the close), 19 days from the data date of 16 Oct 2026. The Calendars page lists every upcoming report with its time of day.
Does SNAP have listed options, and how liquid are they?
Yes. The nightly snapshot found 354 listed contracts with 1,441,173 open interest across all expiries and implied volatility of 88% on the near-the-money contracts. The Options scanner lists the cash-secured put and covered call set-ups with premium and annualised yield worked out.