Stock fact sheet · data as of
Baidu, Inc. (BIDU): fair value, margin of safety and Wheel Score
Ticker symbol BIDU · Communication Services · Internet Content & Information · China · ADR · Speculative
BIDU is an American depositary share (ADR): the US listing of Baidu, Inc., whose own shares trade on its home exchange. It trades in dollars during US hours; currency moves and the home country's rules also affect it, and the depositary bank charges a small yearly fee.
Is BIDU undervalued?
At 80.43 (close of 5 Nov 2026), BIDU trades 81% below the GLS average fair value of 428.53. That average comes from 1 models run on the latest filings, and 1 of them land above the current price. Margins of safety over 30% are the exception rather than the rule across the ~7,400 stocks we value each night, so the number earns Baidu, Inc. the full Value points in the Wheel Score - and a closer look at what the market is pricing in.
Only 1 of the nine models produced a value (DCF); the others need a dividend, positive free cash flow or positive book value the company does not have yet, so the average rests on a narrow base.
The nightly engine files BIDU under Speculative - it is losing money or its Piotroski health score is 3 or lower - which caps its Wheel Score at 45 and keeps it out of the Sunday Scan.
Nine valuation models for BIDU
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | 428.53 | +433% | Present value of the projected free cash flows, discounted at the cost of capital |
| Graham Number | - | - | The most a defensive investor pays for the earnings and book value per share; no value tonight |
| Graham Growth | - | - | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields; no value tonight |
| Lynch | - | - | EPS × the earnings growth rate (PEG of 1), growth capped at 25%; no value tonight |
| GLS Growth | - | - | EPS compounded ten years at the blended growth rate, discounted back at 15% a year; no value tonight |
| 10 Cap | - | - | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10%; no value tonight |
| Payback Time | - | - | Eight years of compounded free cash flow: the price at which the business pays for itself; no value tonight |
| DDM | - | - | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend; no value tonight |
| EPV | - | - | Earnings power value: current EPS capitalised at 9% with no growth; no value tonight |
| Zombie (liquidation) | -3.29 | -104% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 102.00 | +27% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Financial health is average - BIDU passes 5 of the nine Piotroski tests, which falls one point short of the "Piotroski 6 or more" Wheel Trade Filter. The Financials tab on the Quote page shows which tests fail. The GLS Moat score is low at 4.8 out of 10: returns on capital, margins or the balance sheet have not shown a lasting edge yet - often a young company, a thin-margin business or one that has only recently turned profitable.
Returns on capital are thin or negative - ROIC 1.5%, ROE 2.1%, ROA 1.2% - with debt at 0.36 times equity and negative free cash flow.
Baidu, Inc. pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain. Revenue comes mainly from Online Marketing Services 53%, Other Revenue Other 47% (fiscal year FY2025).
Institutional ownership scores 2/10, insider activity 1/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 5 / 9 | ROIC | 1.5% |
|---|---|---|---|
| GLS Moat | 4.8 / 10 | ROE | 2.1% |
| Debt / equity | 0.36 | ROA | 1.2% |
| Free-cash-flow yield | -8.7% | Payout ratio | 0% |
| Institutions | 2 / 10 | Insiders · Congress | 1 · 5 / 10 |
Wheel Score 52: Fair
BIDU scores 52 out of 100 on the Wheel Score (Fair band, 50-69) because it fails filter 2, a real business, not a gamble - speculative (a loss, or a weak Piotroski score); and filter 4, financially healthy - Piotroski 5/9 (under 6); and filter 5, can repay its debt - debt with no positive cash flow to repay it. A stock must pass all 9 Wheel Trade Filters to reach 70. Otherwise the parts read: value strong, premium strong, moat fair, health fair, red flags weak, option trading strong, stability strong.
Implied volatility is 49% on the near-the-money contracts 20-60 days out - inside the 35-60% sweet spot the Wheel Score rewards most: enough premium to be worth selling, not so much that the risk is unpaid. The option chain is deep: 176,473 contracts of open interest across all expiries, which means tight fills at most strikes.
Volume runs at 3.1M shares a day on a market cap of $27.4B, with a beta of 0.58 - a low beta, so day-to-day moves are smaller than the market's; the Stability part of the Wheel Score rates that strong.
| Filter | Wheel Trade Filter | Result | Detail |
|---|---|---|---|
| 1 | Options that actually trade | Passes | Listed options with 1,000+ contracts of open interest and 100+ traded a day |
| 2 | A real business, not a gamble | Fails | speculative (a loss, or a weak Piotroski score) |
| 3 | Below fair value | Passes | Trading below the nine-model average fair value (margin of safety above 0) |
| 4 | Financially healthy | Fails | Piotroski 5/9 (under 6) |
| 5 | Can repay its debt | Fails | debt with no positive cash flow to repay it |
| 6 | No serious red flags | Passes | Red Flags score 60 or more out of 100 (earnings, margins, debt, analysts, filings and price checked the same way for every stock) |
| 7 | A premium worth selling | Passes | Implied volatility 25-80% (enough premium, not a lottery ticket) |
| 8 | Big enough | Passes | Market cap $1 billion or more |
| 9 | Not a penny stock | Passes | Share price $5 or more |
| How it ranks | Rating | From | |
|---|---|---|---|
| Value | Strong | 81% below fair value | |
| Premium | Strong | implied volatility 49% | |
| Moat | Fair | moat 4.8/10 | |
| Health | Fair | Piotroski 5/9 | |
| Red Flags | Weak | Red Flags score 60/100 | |
| Option trading | Strong | 26,095 contracts a day, 176,473 open interest | |
| Stability | Strong | beta 0.58, $27.4B company |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls: a stock must pass all 9 Wheel Trade Filters to score 70, and the score then ranks the ones that pass; the Sunday Scan is the top 10. It is updated nightly and is not a recommendation. How the Wheel Score works · the walkthrough lesson shows how it fits into a trade, start to finish.
Upcoming events
Baidu, Inc. reports earnings on 16 Nov 2026 (before the open) - inside the 14-day window the Sunday Scan avoids, because a put sold now would carry the report's gap risk.
No analyst upgrades or downgrades were recorded in the last 30 days.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Internet Content & Information
The 12 companies below are the closest to Baidu, Inc. by market cap within the Internet Content & Information industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
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| PINS Pinterest, Inc. | 21.22 | 16.34 | -30% | 38Weak | $10.6B |
| SNAP Snap Inc. | 5.92 | 9.86 | +40% | 39Weak | $10.0B |
| MTCH Match Group, Inc. | 40.21 | 92.70 | +57% | 53Fair | $9.2B |
| DASH DoorDash, Inc. | 198.59 | 112.83 | -76% | 40Weak | $86.6B |
| ZG Zillow Group, Inc. Class A | 34.45 | 17.01 | -103% | 18Weak | $7.7B |
| Z Zillow Group, Inc. Class C | 33.90 | 17.01 | -99% | 22Weak | $7.6B |
| BILI Bilibili Inc. | 13.88 | 25.38 | +45% | 51Fair | $5.8B |
| SPOT Spotify Technology S.A. | 627.66 | 460.93 | -36% | 43Weak | $129.0B |
| JOYY JOYY, Inc. Sponsored ADR Class A | 81.21 | 91.04 | +11% | 40Weak | $4.0B |
| CARG CarGurus, Inc. | 36.52 | 44.92 | +19% | 81Good | $3.3B |
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Start free See the Sunday ScanQuestions about BIDU
Is BIDU undervalued right now?
By the GLS models, yes: at 80.43 the stock is 81% below the average fair value of 428.53 (data as of 5 Nov 2026). Whether the discount is deserved is the question to research next.
What is the Wheel Score of BIDU and what does it mean?
BIDU scores 52 out of 100 (Fair) - it fails Wheel Trade Filters 2, 4, 5. The Wheel Score ranks stocks for the wheel strategy - selling cash-secured puts, then covered calls if assigned - in two parts: the 9 pass/fail Wheel Trade Filters (busy options, a real business, below fair value, Piotroski 6 or more, debt it can repay, a Red Flags score of 60 or more, implied volatility of 25-80%, a $1 billion company, $5 a share) and a ranking of how strongly a stock passes on value, premium, moat, health, red flags, option trading and stability. A stock that fails any filter stays under 70; 70-84 is Good, 85 and above is Prime. The Sunday Scan is the top 10 that pass, sorted by Wheel Score.
What is the GLS fair value for BIDU?
428.53 per share as of 5 Nov 2026 - the simple average of the 1 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does Baidu, Inc. report earnings next?
The next earnings report is due on 16 Nov 2026 (before the open), 11 days from the data date of 5 Nov 2026. The Calendars page lists every upcoming report with its time of day.
Does BIDU have listed options, and how liquid are they?
Yes. The nightly snapshot found 496 listed contracts with 176,473 open interest across all expiries and implied volatility of 49% on the near-the-money contracts. The Options scanner lists the cash-secured put and covered call set-ups with premium and annualised yield worked out.
Is BIDU an ADR?
Yes. BIDU is an American depositary share (ADR): the US listing of Baidu, Inc., whose own shares trade on its home exchange. It trades in dollars during US hours; currency moves and the home country's rules also affect it, and the depositary bank charges a small yearly fee.