Stock fact sheet · data as of
Wix.com Ltd. (WIX): fair value, margin of safety and Wheel Score
Ticker symbol WIX · Technology · Software - Application · Israel · Speculative
Is WIX undervalued?
At 80.52 (close of 5 Nov 2026), WIX trades 57% below the GLS average fair value of 186.00. That average comes from 1 models run on the latest filings, and 1 of them land above the current price. Margins of safety over 30% are the exception rather than the rule across the ~7,400 stocks we value each night, so the number earns Wix.com Ltd. the full Value points in the Wheel Score - and a closer look at what the market is pricing in.
Only 1 of the nine models produced a value (10 Cap); the others need a dividend, positive free cash flow or positive book value the company does not have yet, so the average rests on a narrow base.
The nightly engine files WIX under Speculative - it is losing money or its Piotroski health score is 3 or lower - which caps its Wheel Score at 45 and keeps it out of the Sunday Scan.
Nine valuation models for WIX
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | - | - | Present value of the projected free cash flows, discounted at the cost of capital; no value tonight |
| Graham Number | - | - | The most a defensive investor pays for the earnings and book value per share; no value tonight |
| Graham Growth | - | - | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields; no value tonight |
| Lynch | - | - | EPS × the earnings growth rate (PEG of 1), growth capped at 25%; no value tonight |
| GLS Growth | - | - | EPS compounded ten years at the blended growth rate, discounted back at 15% a year; no value tonight |
| 10 Cap | 186.00 | +131% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | - | - | Eight years of compounded free cash flow: the price at which the business pays for itself; no value tonight |
| DDM | - | - | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend; no value tonight |
| EPV | - | - | Earnings power value: current EPS capitalised at 9% with no growth; no value tonight |
| Zombie (liquidation) | -39.50 | -149% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 80.75 | +0% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Financial health is weak: WIX passes 3 of the nine Piotroski tests. Our scans drop the stock at the health filter; a low score is often the reason a stock looks cheap on the valuation models. The GLS Moat score is low at 4.0 out of 10: returns on capital, margins or the balance sheet have not shown a lasting edge yet - often a young company, a thin-margin business or one that has only recently turned profitable.
Returns on capital are thin or negative - ROIC 4.1%, ROE -13.8%, ROA 1.9% - with debt at -4.33 times equity and a free-cash-flow yield of 13.3%.
Wix.com Ltd. pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain. Revenue comes mainly from Creative Subscription 71%, Business Solutions 29% (fiscal year FY2025).
Institutional ownership scores 10/10, insider activity 1/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 3 / 9 | ROIC | 4.1% |
|---|---|---|---|
| GLS Moat | 4.0 / 10 | ROE | -13.8% |
| Debt / equity | -4.33 | ROA | 1.9% |
| Free-cash-flow yield | 13.3% | Payout ratio | 0% |
| Institutions | 10 / 10 | Insiders · Congress | 1 · 5 / 10 |
Wheel Score 40: Weak
WIX scores 40 out of 100 on the Wheel Score, in the Weak band (under 50): it fails filter 2, a real business, not a gamble - speculative (a loss, or a weak Piotroski score); and filter 4, financially healthy - Piotroski 3/9 (under 6), and the parts are thin too - value strong, premium good, moat fair, health weak, red flags weak, option trading good, stability fair. The score is not a judgement on the company; it says the price, quality and premium do not line up for selling puts on it today.
Implied volatility is 80% on the near-the-money contracts 20-60 days out - above the 60% top of the sweet spot. It still passes the 25-80% filter, but the Wheel Score rewards it less because volatility this high usually comes with a reason. Chain open interest is 32,066 contracts across all expiries - enough for the wheel at normal size.
Volume runs at 719k shares a day on a market cap of $3.4B, with a beta of 1.03; the Stability part of the Wheel Score rates that fair.
| Filter | Wheel Trade Filter | Result | Detail |
|---|---|---|---|
| 1 | Options that actually trade | Passes | Listed options with 1,000+ contracts of open interest and 100+ traded a day |
| 2 | A real business, not a gamble | Fails | speculative (a loss, or a weak Piotroski score) |
| 3 | Below fair value | Passes | Trading below the nine-model average fair value (margin of safety above 0) |
| 4 | Financially healthy | Fails | Piotroski 3/9 (under 6) |
| 5 | Can repay its debt | Passes | Long-term debt repaid from 3 years of operating cash flow or less (6 for real estate and utilities; banks and insurers are not judged on it) |
| 6 | No serious red flags | Passes | Red Flags score 60 or more out of 100 (earnings, margins, debt, analysts, filings and price checked the same way for every stock) |
| 7 | A premium worth selling | Passes | Implied volatility 25-80% (enough premium, not a lottery ticket) |
| 8 | Big enough | Passes | Market cap $1 billion or more |
| 9 | Not a penny stock | Passes | Share price $5 or more |
| How it ranks | Rating | From | |
|---|---|---|---|
| Value | Strong | 57% below fair value | |
| Premium | Good | implied volatility 80% | |
| Moat | Fair | moat 4.0/10 | |
| Health | Weak | Piotroski 3/9 | |
| Red Flags | Weak | Red Flags score 65/100 | |
| Option trading | Good | 3,388 contracts a day, 32,066 open interest | |
| Stability | Fair | beta 1.03, $3.4B company |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls: a stock must pass all 9 Wheel Trade Filters to score 70, and the score then ranks the ones that pass; the Sunday Scan is the top 10. It is updated nightly and is not a recommendation. How the Wheel Score works · the walkthrough lesson shows how it fits into a trade, start to finish.
Upcoming events
Wix.com Ltd. reports earnings on 10 Nov 2026 (before the open) - inside the 14-day window the Sunday Scan avoids, because a put sold now would carry the report's gap risk.
No analyst upgrades or downgrades were recorded in the last 30 days.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Software - Application
The 12 companies below are the closest to Wix.com Ltd. by market cap within the Software - Application industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| FSLY Fastly, Inc. | 21.04 | 17.44 | -21% | 23Weak | $3.4B |
| ALRM Alarm.com Holdings, Inc. | 67.96 | 92.72 | +27% | 50Fair | $3.3B |
| INTA Intapp, Inc. | 45.07 | 45.97 | +2% | 30Weak | $3.5B |
| FRSH Freshworks Inc. | 13.26 | 23.55 | +44% | 82Good | $3.5B |
| AGYS Agilysys, Inc. | 122.64 | 75.97 | -61% | 40Weak | $3.5B |
| NATL NCR Atleos Corporation | 47.37 | 75.43 | +37% | 45Weak | $3.5B |
| BLSH Bullish | 23.13 | 13.11 | -76% | 22Weak | $3.5B |
| IPEU IPE Universal Inc. | 14.00 | 0.0178 | -78395% | 20No options | $3.6B |
| VIA Via Transportation, Inc. | 39.20 | 33.87 | -16% | 30Weak | $3.0B |
| SPSC SPS Commerce, Inc. | 85.24 | 95.20 | +10% | 77Good | $3.0B |
| LIF Life360, Inc. | 48.05 | 29.41 | -63% | 25Weak | $3.9B |
| LIFX Life360, Inc. | 11.82 | 11.11 | -6% | 15No options | $2.9B |
Scan the whole market the same way
A free GLS Equity account gets you nightly fair value and the Wheel Score on ~7,400 US stocks, a watchlist, the scanner preview and the Sunday Scan - the top 10 stocks that pass all 9 Wheel Trade Filters, emailed every week. Pro adds the full put and call scanners, unlimited watchlists with alerts and the trade journal.
Start free See the Sunday ScanQuestions about WIX
Is WIX undervalued right now?
By the GLS models, yes: at 80.52 the stock is 57% below the average fair value of 186.00 (data as of 5 Nov 2026). Whether the discount is deserved is the question to research next.
What is the Wheel Score of WIX and what does it mean?
WIX scores 40 out of 100 (Weak) - it fails Wheel Trade Filters 2, 4. The Wheel Score ranks stocks for the wheel strategy - selling cash-secured puts, then covered calls if assigned - in two parts: the 9 pass/fail Wheel Trade Filters (busy options, a real business, below fair value, Piotroski 6 or more, debt it can repay, a Red Flags score of 60 or more, implied volatility of 25-80%, a $1 billion company, $5 a share) and a ranking of how strongly a stock passes on value, premium, moat, health, red flags, option trading and stability. A stock that fails any filter stays under 70; 70-84 is Good, 85 and above is Prime. The Sunday Scan is the top 10 that pass, sorted by Wheel Score.
What is the GLS fair value for WIX?
186.00 per share as of 5 Nov 2026 - the simple average of the 1 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does Wix.com Ltd. report earnings next?
The next earnings report is due on 10 Nov 2026 (before the open), 5 days from the data date of 5 Nov 2026. The Calendars page lists every upcoming report with its time of day.
Does WIX have listed options, and how liquid are they?
Yes. The nightly snapshot found 130 listed contracts with 32,066 open interest across all expiries and implied volatility of 80% on the near-the-money contracts. The Options scanner lists the cash-secured put and covered call set-ups with premium and annualised yield worked out.