Stock fact sheet · data as of
ServiceNow, Inc. (NOW): fair value, margin of safety and Wheel Score
Technology · Software - Application · United States · High Growth
Is NOW undervalued?
At 148.57 (close of 16 Oct 2026), NOW trades 93% over the GLS average fair value of 76.90, with 1 of 8 models above the price. The stock earns none of the Wheel Score's Value points at this price. That is a statement about price against trailing fundamentals, not about the company's prospects - the Wall Street View and the Growth tab on the Quote page carry the forward numbers.
The 8 models disagree widely: EPV gives 17.96 while Payback Time gives 160.04. A spread that wide means the average is sensitive to which methods you trust; the model table below shows where each one lands, and the Quote page lets you switch any of them off.
The nightly engine files NOW under High Growth: revenue and earnings growing fast enough that the growth-based models carry the valuation.
Nine valuation models for NOW
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | 101.15 | -32% | Present value of the projected free cash flows, discounted at the cost of capital |
| Graham Number | 20.99 | -86% | The most a defensive investor pays for the earnings and book value per share |
| Graham Growth | 77.37 | -48% | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields |
| Lynch | 32.69 | -78% | EPS × the earnings growth rate (PEG of 1), growth capped at 25% |
| GLS Growth | 98.97 | -33% | EPS compounded ten years at the blended growth rate, discounted back at 15% a year |
| 10 Cap | 105.99 | -29% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | 160.04 | +8% | Eight years of compounded free cash flow: the price at which the business pays for itself |
| DDM | - | - | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend; no value tonight |
| EPV | 17.96 | -88% | Earnings power value: current EPS capitalised at 9% with no growth |
| Zombie (liquidation) | -2.52 | -102% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 151.54 | +2% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Financial health is average - NOW passes 5 of the nine Piotroski tests, which falls one point short of the Sunday Scan's "6 or more" rule. The Financials tab on the Quote page shows which tests fail. The GLS Moat score is 8.0 out of 10, built from ten years of revenue, earnings, margins, cash flow, share count and returns on capital scored for consistency - a high reading that points to a durable business.
Returns on capital are moderate - ROIC 11.4%, ROE 13.5%, ROA 6.7% - with debt at 0.19 times equity and a free-cash-flow yield of 3.0%.
ServiceNow, Inc. pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain. Revenue comes mainly from License and Service 97%, Technology Service 3% (quarter Q2 FY2026).
Institutional ownership scores 10/10, insider activity 1/10 and Congressional trading 5/10 on the GLS smart-money scales; the last recorded Congressional buy was on 14 Aug 2026.
| Piotroski F-score | 5 / 9 | ROIC | 11.4% |
|---|---|---|---|
| GLS Moat | 8.0 / 10 | ROE | 13.5% |
| Debt / equity | 0.19 | ROA | 6.7% |
| Free-cash-flow yield | 3.0% | Payout ratio | 0% |
| Institutions | 10 / 10 | Insiders · Congress | 1 · 5 / 10 |
Wheel Score 62: Fair
NOW scores 62 out of 100 on the Wheel Score (Fair band, 50-64): a usable but unremarkable fit for the wheel strategy. The parts: Value 0/25, Health 11/20, Moat 12/15, Premium 19/20, Stability 20/20. Value (0/25) is where the points are missing.
Implied volatility is 63% on the near-the-money contracts 20-60 days out - above the 60% ceiling of the sweet spot. Premiums are large, but the Wheel Score tapers the Premium points (19 of 20) because volatility this high usually comes with a reason. The option chain is deep: 510,822 contracts of open interest across all expiries, which means tight fills at most strikes.
Volume runs at 17.6M shares a day on a market cap of $153.6B, with a beta of 0.99; the Stability part of the Wheel Score gives that 20 of 20.
| Part | Points | From | |
|---|---|---|---|
| Value | 0 / 25 | -93% margin of safety | |
| Health | 11 / 20 | Piotroski 5/9 | |
| Moat | 12 / 15 | moat 8.0/10 | |
| Premium | 19 / 20 | implied volatility 63% | |
| Stability | 20 / 20 | 17.6M shares/day, $153.6B cap, beta 0.99 |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls; it is updated nightly and is not a recommendation. The walkthrough lesson shows how the score fits into a trade, start to finish.
Upcoming events
ServiceNow, Inc. reports earnings on 28 Oct 2026 (after the close) - inside the 14-day window the Sunday Scan avoids, because a put sold now would carry the report's gap risk.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Software - Application
The 12 companies below are the closest to ServiceNow, Inc. by market cap within the Software - Application industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| UBER Uber Technologies, Inc. | 69.29 | 134.94 | +49% | 89Prime | $141.5B |
| CRM Salesforce, Inc. | 246.74 | 316.75 | +22% | 87Prime | $203.1B |
| SNOW Snowflake Inc. | 335.08 | 70.58 | -375% | 45Weak | $116.1B |
| ADP Automatic Data Processing, Inc. | 285.65 | 204.40 | -40% | 64Fair | $113.2B |
| SHOP Shopify Inc. | 172.50 | 47.77 | -261% | 55Fair | $223.8B |
| ADBE Adobe Inc. | 251.67 | 363.72 | +31% | 93Prime | $97.9B |
| DDOG Datadog, Inc. | 266.25 | 26.16 | -918% | 56Fair | $95.6B |
| APP AppLovin Corporation | 279.29 | 342.32 | +18% | 80Prime | $93.8B |
| SAP SAP SE | 220.49 | 169.33 | -30% | 68Good | $256.9B |
| CDNS Cadence Design Systems, Inc. | 324.38 | 109.99 | -195% | 62Fair | $89.3B |
| INTU Intuit Inc. | 330.17 | 478.07 | +31% | 93Prime | $88.2B |
| MSTR Strategy Inc | 151.29 | - | - | 45Weak | $60.9B |
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Start free See the Sunday ScanQuestions about NOW
Is NOW undervalued right now?
No: at 148.57 the stock trades 93% above the GLS average fair value of 76.90 (data as of 16 Oct 2026), well beyond what trailing earnings, cash flow and book value support.
What is the Wheel Score of NOW and what does it mean?
NOW scores 62 out of 100 (Fair). The Wheel Score blends the margin of safety (25 points), Piotroski health (20), the GLS moat (15), the option premium on offer (20) and trading stability (20) into one number that ranks stocks for the wheel strategy - selling cash-secured puts, then covered calls if assigned. 80 and above is Prime, 65-79 Good, 50-64 Fair, under 50 Weak.
What is the GLS fair value for NOW?
76.90 per share as of 16 Oct 2026 - the simple average of the 8 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does ServiceNow, Inc. report earnings next?
The next earnings report is due on 28 Oct 2026 (after the close), 12 days from the data date of 16 Oct 2026. The Calendars page lists every upcoming report with its time of day.
Does NOW have listed options, and how liquid are they?
Yes. The nightly snapshot found 1,000 listed contracts with 510,822 open interest across all expiries and implied volatility of 63% on the near-the-money contracts. The Options scanner lists the cash-secured put and covered call set-ups with premium and annualised yield worked out.