Stock fact sheet · data as of
Rocky Brands, Inc. (RCKY): fair value, margin of safety and Wheel Score
Consumer Cyclical · Apparel - Footwear & Accessories · United States · Value
Is RCKY undervalued?
Rocky Brands, Inc. (RCKY) closed at 45.12 on 16 Oct 2026, 25% above the GLS average fair value of 36.04. Only 3 of the 9 models that produced a number value the shares above the current price. The margin of safety is negative, so the stock fails the "below fair value" rule of the Sunday Scan; a premium of this size is common for companies whose growth the models are conservative about.
There is a wide gap between DDM (9.56) and 10 Cap (67.31). When the models are this far apart the "fair value" is really a range, and the margin of safety above should be read with that range in mind.
The nightly engine files RCKY under Value: positive earnings at a P/E of 18 or less.
Nine valuation models for RCKY
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | 19.47 | -57% | Present value of the projected free cash flows, discounted at the cost of capital |
| Graham Number | 55.01 | +22% | The most a defensive investor pays for the earnings and book value per share |
| Graham Growth | 61.91 | +37% | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields |
| Lynch | 15.35 | -66% | EPS × the earnings growth rate (PEG of 1), growth capped at 25% |
| GLS Growth | 11.23 | -75% | EPS compounded ten years at the blended growth rate, discounted back at 15% a year |
| 10 Cap | 67.31 | +49% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | 41.88 | -7% | Eight years of compounded free cash flow: the price at which the business pays for itself |
| DDM | 9.56 | -79% | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend |
| EPV | 42.64 | -6% | Earnings power value: current EPS capitalised at 9% with no growth |
| Zombie (liquidation) | 6.05 | -87% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 50.00 | +11% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Rocky Brands, Inc. scores 7 of 9 on the Piotroski F-score, the nine yes/no tests of profitability, leverage and efficiency on the latest annual accounts - a strong reading that passes the Sunday Scan's "6 or more" rule with room to spare. A GLS Moat score of 4.6/10 is a weak reading: the ten-year history the score grades (revenue, EPS, book value, margins, cash flow, share count, ROIC) has not been steady, so the Moat part of the Wheel Score contributes little.
Returns on capital are moderate - ROIC 5.9%, ROE 8.8%, ROA 4.7% - with debt at 0.50 times equity and a free-cash-flow yield of 4.9%.
The dividend yield is 1.44% with a payout ratio of 17% - a small yield that leaves most of the earnings in the business. Revenue comes mainly from Wholesale 73%, Retail 24%, Contract Manufacturing 3% (quarter Q3 FY2025).
Institutional ownership scores 10/10, insider activity 4/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 7 / 9 | ROIC | 5.9% |
|---|---|---|---|
| GLS Moat | 4.6 / 10 | ROE | 8.8% |
| Debt / equity | 0.50 | ROA | 4.7% |
| Free-cash-flow yield | 4.9% | Payout ratio | 17% |
| Institutions | 10 / 10 | Insiders · Congress | 4 · 5 / 10 |
Wheel Score 27: No options
No options are listed on Rocky Brands, Inc. in our nightly snapshot. The Wheel Score is therefore capped at 39 (it reads 27) and the stock is left out of every options screen; the fair value and health figures above are still useful for a plain stock position.
Volume runs at 41k shares a day on a market cap of $338M, with a beta of 2.39 - a high beta, so the stock tends to move more than the market and a strike can be gapped through; the Stability part of the Wheel Score gives that 2 of 20.
| Part | Points | From | |
|---|---|---|---|
| Value | 2 / 25 | -25% margin of safety | |
| Health | 16 / 20 | Piotroski 7/9 | |
| Moat | 7 / 15 | moat 4.6/10 | |
| Premium | 0 / 20 | no option data | |
| Stability | 2 / 20 | 41k shares/day, $338M cap, beta 2.39 |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls; it is updated nightly and is not a recommendation. The walkthrough lesson shows how the score fits into a trade, start to finish.
Upcoming events
Rocky Brands, Inc. reports earnings on 27 Oct 2026 (after the close) - inside the 14-day window the Sunday Scan avoids, because a put sold now would carry the report's gap risk.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Apparel - Footwear & Accessories
The 12 companies below are the closest to Rocky Brands, Inc. by market cap within the Apparel - Footwear & Accessories industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| DBI Designer Brands Inc. | 6.42 | 14.85 | +57% | 74Good | $328M |
| FOSL Fossil Group, Inc. | 6.88 | - | - | 43Weak | $407M |
| WEYS Weyco Group, Inc. | 52.46 | 60.67 | +14% | 39No options | $501M |
| VRA Vera Bradley, Inc. | 5.63 | 20.22 | +72% | 45Weak | $160M |
| REF Reformation Inc. (California) | 13.56 | 0.3499 | -3775% | 34Weak | $801M |
| MCRAA McRae Industries, Inc. | 50.27 | 34.78 | -45% | 23No options | $114M |
| MCRAB McRae Industries, Inc. | 50.00 | 34.72 | -44% | 23No options | $113M |
| LAKE Lakeland Industries, Inc. | 9.38 | 7.17 | -31% | 34Weak | $93M |
| WWW Wolverine World Wide, Inc. | 18.83 | 33.55 | +44% | 80Prime | $1.5B |
| CPRI Capri Holdings Limited | 15.85 | 17.49 | +9% | 75Good | $1.8B |
| SHOO Steven Madden, Ltd. | 44.74 | 35.40 | -26% | 57Fair | $3.3B |
| BSHI Boss Holdings, Inc. | 16.00 | 32.81 | +51% | 39No options | $26M |
⚖ Compare RCKY with 7 of them All Consumer Cyclical stocks →
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Start free See the Sunday ScanQuestions about RCKY
Is RCKY undervalued right now?
No: at 45.12 the stock trades 25% above the GLS average fair value of 36.04 (data as of 16 Oct 2026). The margin of safety is negative.
What is the Wheel Score of RCKY and what does it mean?
RCKY has no listed options in our nightly snapshot, so it cannot be wheeled; its Wheel Score is capped at 39 and shown as "No options".
What is the GLS fair value for RCKY?
36.04 per share as of 16 Oct 2026 - the simple average of the 9 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does Rocky Brands, Inc. report earnings next?
The next earnings report is due on 27 Oct 2026 (after the close), 11 days from the data date of 16 Oct 2026. The Calendars page lists every upcoming report with its time of day.
Does RCKY have listed options, and how liquid are they?
No. The nightly options snapshot found no listed contracts on RCKY, so the wheel strategy cannot be run on it and the Wheel Score is capped at 39.