Stock fact sheet · data as of
Rocky Brands, Inc. (RCKY): fair value, margin of safety and Wheel Score
Ticker symbol RCKY · Consumer Cyclical · Apparel - Footwear & Accessories · United States · Blend
Is RCKY undervalued?
Rocky Brands, Inc. (RCKY) closed at 54.60 on 5 Nov 2026, 17% above the GLS average fair value of 46.74. Only 4 of the 9 models that produced a number value the shares above the current price. The margin of safety is negative, so the stock fails the "below fair value" Wheel Trade Filter; a premium of this size is common for companies whose growth the models are conservative about.
There is a wide gap between DDM (9.56) and 10 Cap (102.13). When the models are this far apart the "fair value" is really a range, and the margin of safety above should be read with that range in mind.
Ranked against every other company we cover, neither cheapness nor growth clearly wins for RCKY, so the nightly engine files it under Blend (value score 50, growth score 32, out of 100).
Nine valuation models for RCKY
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | 19.18 | -65% | Present value of the projected free cash flows, discounted at the cost of capital |
| Graham Number | 61.71 | +13% | The most a defensive investor pays for the earnings and book value per share |
| Graham Growth | 74.09 | +36% | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields |
| Lynch | 18.37 | -66% | EPS × the earnings growth rate (PEG of 1), growth capped at 25% |
| GLS Growth | 13.44 | -75% | EPS compounded ten years at the blended growth rate, discounted back at 15% a year |
| 10 Cap | 102.13 | +87% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | 71.11 | +30% | Eight years of compounded free cash flow: the price at which the business pays for itself |
| DDM | 9.56 | -82% | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend |
| EPV | 51.03 | -7% | Earnings power value: current EPS capitalised at 9% with no growth |
| Zombie (liquidation) | 6.02 | -89% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 52.00 | -5% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Rocky Brands, Inc. scores 7 of 9 on the Piotroski F-score, the nine yes/no tests of profitability, leverage and efficiency on the latest annual accounts - a strong reading that passes the "Piotroski 6 or more" Wheel Trade Filter with room to spare. A GLS Moat score of 4.5/10 is a weak reading: the accounts do not show returns and margins that competitors have been unable to wear down, so the Moat part of the Wheel Score contributes little.
Returns on capital are moderate - ROIC 5.9%, ROE 8.8%, ROA 4.7% - with debt at 0.50 times equity and a free-cash-flow yield of 6.8%.
The dividend yield is 1.19% with a payout ratio of 14% - a small yield that leaves most of the earnings in the business. Revenue comes mainly from Wholesale 73%, Retail 24%, Contract Manufacturing 3% (quarter Q3 FY2025).
Institutional ownership scores 10/10, insider activity 4/10 and Congressional trading 5/10 on the GLS smart-money scales.
| Piotroski F-score | 7 / 9 | ROIC | 5.9% |
|---|---|---|---|
| GLS Moat | 4.5 / 10 | ROE | 8.8% |
| Debt / equity | 0.50 | ROA | 4.7% |
| Free-cash-flow yield | 6.8% | Payout ratio | 14% |
| Institutions | 10 / 10 | Insiders · Congress | 4 · 5 / 10 |
Wheel Score 16: No options
No options are listed on Rocky Brands, Inc. in our nightly snapshot, so it fails the first Wheel Trade Filter (options that actually trade) (it reads 16, under 70) and is left out of every options scan; the fair value and health figures above are still useful for a plain stock position.
Volume runs at 63k shares a day on a market cap of $411M, with a beta of 2.38 - a high beta, so the stock tends to move more than the market and a strike can be gapped through; the Stability part of the Wheel Score rates that weak.
| Filter | Wheel Trade Filter | Result | Detail |
|---|---|---|---|
| 1 | Options that actually trade | Fails | no listed options |
| 2 | A real business, not a gamble | Passes | Profitable over the last twelve months - not a speculative stock, fund or note |
| 3 | Below fair value | Fails | trades 17% above our fair value |
| 4 | Financially healthy | Passes | Piotroski F-score 6 or more out of 9 (a company with no score on file passes) |
| 5 | Can repay its debt | Fails | 7.0 years to repay its debt (over 3) |
| 6 | No serious red flags | Passes | Red Flags score 60 or more out of 100 (earnings, margins, debt, analysts, filings and price checked the same way for every stock) |
| 7 | A premium worth selling | Fails | no implied volatility |
| 8 | Big enough | Fails | market cap $411M (under $1.0B) |
| 9 | Not a penny stock | Passes | Share price $5 or more |
| How it ranks | Rating | From | |
|---|---|---|---|
| Value | Weak | 17% above fair value | |
| Premium | Weak | no option data | |
| Moat | Fair | moat 4.5/10 | |
| Health | Good | Piotroski 7/9 | |
| Red Flags | Fair | not scored yet - half marks | |
| Option trading | Weak | no option volume data | |
| Stability | Weak | beta 2.38, $411M company |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls: a stock must pass all 9 Wheel Trade Filters to score 70, and the score then ranks the ones that pass; the Sunday Scan is the top 10. It is updated nightly and is not a recommendation. How the Wheel Score works · the walkthrough lesson shows how it fits into a trade, start to finish.
Upcoming events
No upcoming earnings date is recorded for RCKY in the nightly calendar.
No analyst upgrades or downgrades were recorded in the last 30 days.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Apparel - Footwear & Accessories
The 12 companies below are the closest to Rocky Brands, Inc. by market cap within the Apparel - Footwear & Accessories industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| FOSL Fossil Group, Inc. | 7.62 | - | - | 14Weak | $451M |
| DBI Designer Brands Inc. | 7.25 | 14.76 | +51% | 42Weak | $371M |
| WEYS Weyco Group, Inc. | 64.59 | 64.47 | -0% | 19No options | $617M |
| VRA Vera Bradley, Inc. | 7.53 | 20.22 | +63% | 42Weak | $216M |
| REF Reformation Inc. (California) | 18.41 | 0.3499 | -5161% | 34Weak | $1.1B |
| MCRAA McRae Industries, Inc. | 49.91 | 35.11 | -42% | 18No options | $113M |
| MCRAB McRae Industries, Inc. | 50.00 | 35.13 | -42% | 18No options | $113M |
| LAKE Lakeland Industries, Inc. | 8.93 | 7.17 | -25% | 20Weak | $89M |
| WWW Wolverine World Wide, Inc. | 23.50 | 33.32 | +29% | 48Weak | $1.9B |
| CPRI Capri Holdings Limited | 21.23 | 26.47 | +20% | 47Weak | $2.2B |
| SHOO Steven Madden, Ltd. | 46.98 | 35.75 | -31% | 45Weak | $3.4B |
| BIRK Birkenstock Holding plc | 37.27 | 49.57 | +25% | 80Good | $6.6B |
⚖ Compare RCKY with 7 of them All Consumer Cyclical stocks →
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Start free See the Sunday ScanQuestions about RCKY
Is RCKY undervalued right now?
No: at 54.60 the stock trades 17% above the GLS average fair value of 46.74 (data as of 5 Nov 2026). The margin of safety is negative.
What is the Wheel Score of RCKY and what does it mean?
RCKY has no listed options in our nightly snapshot, so it cannot be wheeled; it fails the first Wheel Trade Filter (options that actually trade), stays under 70 and is shown as "No options".
What is the GLS fair value for RCKY?
46.74 per share as of 5 Nov 2026 - the simple average of the 9 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does Rocky Brands, Inc. report earnings next?
No upcoming earnings date is recorded for RCKY in our calendar as of 5 Nov 2026; the Calendars page is refreshed every morning.
Does RCKY have listed options, and how liquid are they?
No. The nightly options snapshot found no listed contracts on RCKY, so the wheel strategy cannot be run on it and the Wheel Score stays under 70.