Stock fact sheet · data as of
Deckers Outdoor Corporation (DECK): fair value, margin of safety and Wheel Score
Ticker symbol DECK · Consumer Cyclical · Apparel - Footwear & Accessories · United States · Blend Quality
Is DECK undervalued?
At 89.11 (close of 5 Nov 2026), DECK trades 60% below the GLS average fair value of 222.18. That average comes from 8 models run on the latest filings, and 6 of them land above the current price. Margins of safety over 30% are the exception rather than the rule across the ~7,400 stocks we value each night, so the number earns Deckers Outdoor Corporation the full Value points in the Wheel Score - and a closer look at what the market is pricing in.
There is a wide gap between Graham Number (55.10) and GLS Growth (480.45). When the models are this far apart the "fair value" is really a range, and the margin of safety above should be read with that range in mind.
Ranked against every other company we cover, neither cheapness nor growth clearly wins for DECK, so the nightly engine files it under Blend (value score 54, growth score 72, out of 100). It also carries the Quality tag (Quality = moat 7.5+ out of 10 and Piotroski 7+).
Nine valuation models for DECK
Each model turns the latest filed numbers into a value per share; the GLS fair value is the simple average of the ones that produce a positive number. The last two rows are shown for reference and never enter the average. The Quote page lets you switch any model off and add your own margin of safety.
| Model | Value | vs price | What it measures |
|---|---|---|---|
| DCF | 168.23 | +89% | Present value of the projected free cash flows, discounted at the cost of capital |
| Graham Number | 55.10 | -38% | The most a defensive investor pays for the earnings and book value per share |
| Graham Growth | 334.44 | +275% | Graham's growth formula: EPS × (8.5 + 2 × growth), adjusted for bond yields |
| Lynch | 137.66 | +54% | EPS × the earnings growth rate (PEG of 1), growth capped at 25% |
| GLS Growth | 480.45 | +439% | EPS compounded ten years at the blended growth rate, discounted back at 15% a year |
| 10 Cap | 205.71 | +131% | Owner's earnings (operating cash flow less maintenance capex) capitalised at 10% |
| Payback Time | 308.65 | +246% | Eight years of compounded free cash flow: the price at which the business pays for itself |
| DDM | - | - | Dividend discount model: next year's dividend ÷ (10% − 3% growth); needs a dividend; no value tonight |
| EPV | 87.20 | -2% | Earnings power value: current EPS capitalised at 9% with no growth |
| Zombie (liquidation) | 12.45 | -86% | Current assets less all liabilities, per share: the balance-sheet floor. Not in the average |
| Wall St target | 101.35 | +14% | Analysts' average 12-month price target. Not in the average |
Quality and financial health
Deckers Outdoor Corporation scores 8 of 9 on the Piotroski F-score, the nine yes/no tests of profitability, leverage and efficiency on the latest annual accounts - a strong reading that passes the "Piotroski 6 or more" Wheel Trade Filter with room to spare. A GLS Moat score of 8.6/10 puts DECK among the more durable businesses we track: over up to ten years its returns on capital have stayed high, its margins steady and its balance sheet sound.
Returns on capital are high - ROIC 35.6%, ROE 41.0%, ROA 27.8% - with debt at 0.15 times equity and a free-cash-flow yield of 8.8%.
Deckers Outdoor Corporation pays no dividend, so the DDM model does not apply and a covered-call holder earns only the premium and any price gain. Revenue comes mainly from UGG Wholesale 53%, Hoka Brand 46%, Other Wholesale 1% (quarter Q2 FY2027).
Institutional ownership scores 10/10, insider activity 1/10 and Congressional trading 4/10 on the GLS smart-money scales; the last recorded Congressional buy was on 25 Sep 2026.
| Piotroski F-score | 8 / 9 | ROIC | 35.6% |
|---|---|---|---|
| GLS Moat | 8.6 / 10 | ROE | 41.0% |
| Debt / equity | 0.15 | ROA | 27.8% |
| Free-cash-flow yield | 8.8% | Payout ratio | 0% |
| Institutions | 10 / 10 | Insiders · Congress | 1 · 4 / 10 |
Wheel Score 90: Prime
With a Wheel Score of 90, Deckers Outdoor Corporation sits in the Prime band. It passes every Wheel Trade Filter - busy options, a real business, below fair value, healthy accounts, debt it can repay, no serious red flags, a premium worth selling, enough size and price - and ranks near the top on the parts: value strong, premium strong, moat strong, health strong, red flags fair, option trading strong, stability good. A high score is a ranking, not a signal: it says nothing about timing, the earnings date or your position size.
Implied volatility is 40% on the near-the-money contracts 20-60 days out - inside the 35-60% sweet spot the Wheel Score rewards most: enough premium to be worth selling, not so much that the risk is unpaid. Chain open interest is 41,348 contracts across all expiries - enough for the wheel at normal size.
Volume runs at 3.6M shares a day on a market cap of $11.9B, with a beta of 1.11; the Stability part of the Wheel Score rates that good.
| Filter | Wheel Trade Filter | Result | Detail |
|---|---|---|---|
| 1 | Options that actually trade | Passes | Listed options with 1,000+ contracts of open interest and 100+ traded a day |
| 2 | A real business, not a gamble | Passes | Profitable over the last twelve months - not a speculative stock, fund or note |
| 3 | Below fair value | Passes | Trading below the nine-model average fair value (margin of safety above 0) |
| 4 | Financially healthy | Passes | Piotroski F-score 6 or more out of 9 (a company with no score on file passes) |
| 5 | Can repay its debt | Passes | Long-term debt repaid from 3 years of operating cash flow or less (6 for real estate and utilities; banks and insurers are not judged on it) |
| 6 | No serious red flags | Passes | Red Flags score 60 or more out of 100 (earnings, margins, debt, analysts, filings and price checked the same way for every stock) |
| 7 | A premium worth selling | Passes | Implied volatility 25-80% (enough premium, not a lottery ticket) |
| 8 | Big enough | Passes | Market cap $1 billion or more |
| 9 | Not a penny stock | Passes | Share price $5 or more |
| How it ranks | Rating | From | |
|---|---|---|---|
| Value | Strong | 60% below fair value | |
| Premium | Strong | implied volatility 40% | |
| Moat | Strong | moat 8.6/10 | |
| Health | Strong | Piotroski 8/9 | |
| Red Flags | Fair | Red Flags score 75/100 | |
| Option trading | Strong | 7,830 contracts a day, 41,348 open interest | |
| Stability | Good | beta 1.11, $11.9B company |
The Wheel Score ranks ~7,400 US stocks for selling cash-secured puts and covered calls: a stock must pass all 9 Wheel Trade Filters to score 70, and the score then ranks the ones that pass; the Sunday Scan is the top 10. It is updated nightly and is not a recommendation. How the Wheel Score works · the walkthrough lesson shows how it fits into a trade, start to finish.
Upcoming events
No upcoming earnings date is recorded for DECK in the nightly calendar.
Analysts downgraded DECK 1 time in the last 30 days with no upgrades; the latest action was a reiterated rating by BMO Capital on 26 Oct 2026.
Earnings, dividend, IPO, split and economic calendars for the whole market, filterable to your watchlists.
Similar stocks in Apparel - Footwear & Accessories
The 12 companies below are the closest to Deckers Outdoor Corporation by market cap within the Apparel - Footwear & Accessories industry, each with its own fact sheet; the Compare page puts up to eight of them side by side.
| Stock | Close | Fair value | MoS | Wheel | Mkt cap |
|---|---|---|---|---|---|
| ONON On Holding AG | 38.62 | 45.43 | +15% | 81Good | $12.7B |
| CROX Crocs, Inc. | 159.84 | 183.02 | +13% | 80Good | $7.3B |
| BIRK Birkenstock Holding plc | 37.27 | 49.57 | +25% | 80Good | $6.6B |
| SHOO Steven Madden, Ltd. | 46.98 | 35.75 | -31% | 45Weak | $3.4B |
| NKE NIKE, Inc. | 40.49 | 40.26 | -1% | 44Weak | $60.1B |
| CPRI Capri Holdings Limited | 21.23 | 26.47 | +20% | 47Weak | $2.2B |
| WWW Wolverine World Wide, Inc. | 23.50 | 33.32 | +29% | 48Weak | $1.9B |
| REF Reformation Inc. (California) | 18.41 | 0.3499 | -5161% | 34Weak | $1.1B |
| WEYS Weyco Group, Inc. | 64.59 | 64.47 | -0% | 19No options | $617M |
| FOSL Fossil Group, Inc. | 7.62 | - | - | 14Weak | $451M |
| RCKY Rocky Brands, Inc. | 54.60 | 46.74 | -17% | 16No options | $411M |
| DBI Designer Brands Inc. | 7.25 | 14.76 | +51% | 42Weak | $371M |
⚖ Compare DECK with 7 of them All Consumer Cyclical stocks →
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Start free See the Sunday ScanQuestions about DECK
Is DECK undervalued right now?
By the GLS models, yes: at 89.11 the stock is 60% below the average fair value of 222.18 (data as of 5 Nov 2026). Whether the discount is deserved is the question to research next.
What is the Wheel Score of DECK and what does it mean?
DECK scores 90 out of 100 (Prime). The Wheel Score ranks stocks for the wheel strategy - selling cash-secured puts, then covered calls if assigned - in two parts: the 9 pass/fail Wheel Trade Filters (busy options, a real business, below fair value, Piotroski 6 or more, debt it can repay, a Red Flags score of 60 or more, implied volatility of 25-80%, a $1 billion company, $5 a share) and a ranking of how strongly a stock passes on value, premium, moat, health, red flags, option trading and stability. A stock that fails any filter stays under 70; 70-84 is Good, 85 and above is Prime. The Sunday Scan is the top 10 that pass, sorted by Wheel Score.
What is the GLS fair value for DECK?
222.18 per share as of 5 Nov 2026 - the simple average of the 8 valuation models (out of nine: DCF, Graham Number, Graham Growth, Lynch, GLS Growth, 10 Cap, Payback Time, DDM and EPV) that produced a positive value. The models run every night on the latest filings; the Quote page lets you switch any of them off and add a margin of safety of your own.
When does Deckers Outdoor Corporation report earnings next?
No upcoming earnings date is recorded for DECK in our calendar as of 5 Nov 2026; the Calendars page is refreshed every morning.
Does DECK have listed options, and how liquid are they?
Yes. The nightly snapshot found 564 listed contracts with 41,348 open interest across all expiries and implied volatility of 40% on the near-the-money contracts. The Options scanner lists the cash-secured put and covered call set-ups with premium and annualised yield worked out.